It’s Not a White Paper, It’s a Platform | Kasey Lobaugh
Peter Winick
MARCH 27, 2023
If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. As today’s guest says, it’s not just a white paper anymore. Bill Sherman I think it does.
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