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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. On the road.

Marketing 237
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Unlocking Team Potential Through Leadership Alignment | Julie Williamson

Peter Winick

and for some reason, there’s a Thursday that you’re traveling or on vacation, you miss it and people start emailing you like, wait, I didn’t get the thing today. And maybe it’s a video on Tuesdays and an article, whatever it is. And, you know, you get the response that you get, etc., Like people almost.

Marketing 279
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Customer Retention: CEOs Share Strategies

Chief Executive

The apple-cart upset of the economy by the pandemic unmoored countless prior customer relationships, blew up traditional retention strategies such as business travel, and served to commoditize entire industries online. Many companies slipped on retention efforts over the last few years. Then respond to those signals. “If Work with champions.

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Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond

Peter Winick

And for a lot of people, what happened was, you know, COVID lockdowns happened around the world, travel restrictions locally, internationally. You know, I traditionally used to post my content early in the morning, but I found over time people weren’t traveling to the office, they were getting homeschooling, got in the way.

B2B 145
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HRM for a Blended Workforce: Gig HR

AIHR

So through going to travel into like Thailand, and Indonesia, and the Caribbean, and Europe and living in that and working in that digital nomad setting, we got a full-on experience for the pain points that gig workers face with companies and companies also experience with working with someone who’s not necessarily a part of the company.

Travel 52
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Microsoft Taxes Itself

Harvard Business Review

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e.,

Energy 16
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Why Business Leaders Need to Read More Science Fiction

Harvard Business Review

Like international travel or meditation, it creates space for us to question our assumptions. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. Science fiction isn’t useful because it’s predictive.