Peter Winick

DECEMBER 1, 2022

Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. On the road.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

OCTOBER 24, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And for a lot of people, what happened was, you know, COVID lockdowns happened around the world, travel restrictions locally, internationally. It needs to have a brand to reach scale.

B2B 145

B2B Sales Sales Marketing 145

Harvard Business Review

MAY 8, 2012

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e.,

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. And a fully local approach would mean that local teams cannot benefit from experience gained from other markets or economies of scale.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

JULY 30, 2013

But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? If you want to scale sales, you hire more sales reps. With no travel budget and no field offices, the numbers pencil out nicely. 1) Enterprise Sales.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

AUGUST 11, 2017

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Check out this world map on Wikipedia to see where your country stacks up.). Not necessarily.

Travel 8

Travel Benefits Advertising Administration 8