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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. On the road.

Marketing 237
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Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond

Peter Winick

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And for a lot of people, what happened was, you know, COVID lockdowns happened around the world, travel restrictions locally, internationally. It needs to have a brand to reach scale.

B2B 145
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Microsoft Taxes Itself

Harvard Business Review

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e.,

Energy 16
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. And a fully local approach would mean that local teams cannot benefit from experience gained from other markets or economies of scale.

B2B 14
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You Found Your Product-Market Fit. Now What?

Harvard Business Review

But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? If you want to scale sales, you hire more sales reps. With no travel budget and no field offices, the numbers pencil out nicely. 1) Enterprise Sales.

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What One Company Learned from Forcing Employees to Use Their Vacation Time

Harvard Business Review

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Check out this world map on Wikipedia to see where your country stacks up.). Not necessarily.

Travel 8