Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! That was it.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

MARCH 20, 2023

Thought leadership encompasses everything from “snackable content;” to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. Thought leaders create valuable content that serves others, transmuting their experiences into insights. Back to Bob Smith.

Engineering 130

Engineering Media Marketing Education 130

Harvard Business Review

MAY 8, 2012

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). So how will Microsoft make this initiative a reality?

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

AUGUST 30, 2018

IBM has transformed itself many times since its inception as a weights and scales company in the late 19th century and most recently embarked on a digital transformation of their own. Let me tell you, our large enterprise clients’ processes are highly dependent upon software. Max De Ycaza, IBM. Max De Ycaza, IBM.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8

Harvard Business Review

JULY 30, 2013

But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? If you want to scale sales, you hire more sales reps. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g.,

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. In 2015 Trian Partners, an activist investor, bought $2.5

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Peter Winick

AUGUST 22, 2022

Ginger is the Thought Leadership Director at Genesys, a software company that specializes in customer experience and call center technology. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript. Let’s begin.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Get Lighthouse

JANUARY 28, 2025

Poll of the Week on Scaling Challenges and Culture Habits Did a friend forward this to you? Its not youre sloppy with your editing, its this recent white paper you wrote had a lot of typos, grammar issues, and formatting problems. In fact, many things break as you scale, because they dont work anymore. Ready to join us?

Scaling 52

Scaling Manager Banking Engineering 52

Vantage Circle

DECEMBER 29, 2024

Annual cost of unscheduled absences: approximately $2,650 per employee – Circadian White Paper on absenteeism Quantifying the Cost: Data and Statistics on Disengaged Employees So,what is the actual cost of disengagement? Leveraging Data and Analytics Dashboards to Monitor Employee Engagement Levels and Trajectory Time is Money!

Employee Engagement 111

Employee Engagement Onboarding Software Revenue 111