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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper.

Marketing 237
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Unlocking Team Potential Through Leadership Alignment | Julie Williamson

Peter Winick

Julie is a trailblazer in connecting communication, design, strategy, sales, marketing, and service to drive sustainable growth. and for some reason, there’s a Thursday that you’re traveling or on vacation, you miss it and people start emailing you like, wait, I didn’t get the thing today. Like people almost.

Marketing 279
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Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond

Peter Winick

Sales has seen huge changes in the last 20 years. In addition, we can help you implement marketing, research, and sales. Michelle spent a career in B2B sales, and now she’s the founder and B2B LinkedIn strategist at the Good Trading Company. At any given time 95% of customers are not in a buying cycle. Michelle J.

B2B 145
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Customer Retention: CEOs Share Strategies

Chief Executive

The apple-cart upset of the economy by the pandemic unmoored countless prior customer relationships, blew up traditional retention strategies such as business travel, and served to commoditize entire industries online. The company was founded on the idea that no sale is more important than a single customer. Work with champions.

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Microsoft Taxes Itself

Harvard Business Review

Sales/Becoming the Vendor of Choice. The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). buying RECs for electricity and offsets for travel). The program is smart, but I'm left with one major concern: Will the fees be high enough to change behavior?

Energy 16
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. A New Type of Local Partner.

B2B 14
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You Found Your Product-Market Fit. Now What?

Harvard Business Review

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.