Liquid Planner Productivity

JANUARY 20, 2022

This is where choosing and deploying project and resource management software may be wise. One such job is culling cattle from the herd for treatment, branding or sale. Cull these customer emails from your daily email queue and corral them for much richer and more efficient management via application of PM software. Wait, what?

Project Management 75

Project Management Software Energy Workflows 75

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

MARCH 20, 2023

Thought leadership encompasses everything from “snackable content;” to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. In addition, we can help you implement marketing, research, and sales. The breadth of what’s possible is amazing.

Engineering 130

Engineering Media Marketing Education 130

Harvard Business Review

MAY 8, 2012

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). Sales/Becoming the Vendor of Choice.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

OCTOBER 5, 2016

What he found was sobering: despite the high cost of the paid search campaign, it generated only fourteen sales leads. None of those leads were related to the initiative being promoted — and none of them turned into successful sales.

Marketing 14

Marketing Advertising Media Sales 14

Harvard Business Review

JULY 30, 2013

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

MAY 22, 2018

The traditional drivers of brand premium are being joined (and to varying degrees supplanted) by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few. Marketing and sales: offline vs. online. Marketing and sales: emotional vs. experiential.

Sales 8

Sales Sales Software Marketing 8

Harvard Business Review

JULY 19, 2017

In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. a 525-employee software company, began applying agile methodologies in 2005. Systematic Inc.,

Metrics 8

Metrics Software Energy Operations 8

Harvard Business Review

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Similarly, there’s no shortage of software — much of it open source — to build it with. ” So they did.

Engineering 8

Engineering Digital Transformation User Experience Sales 8

Peter Winick

AUGUST 22, 2022

Ginger is the Thought Leadership Director at Genesys, a software company that specializes in customer experience and call center technology. In addition, we can help you implement marketing, research, and sales. I’m not talking about modalities like white papers and podcasts. Contact us for more information.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Or they may even put the entire company up for sale.

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Get Lighthouse

JANUARY 28, 2025

Its not youre sloppy with your editing, its this recent white paper you wrote had a lot of typos, grammar issues, and formatting problems. If you have a conflict, or would like to delay, let us know when we send the post sale message out on Monday morning. Give them a lofty reputation to live up to. When do the lessons start?

Scaling 52

Scaling Manager Banking Engineering 52

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.

Marketing 17

Marketing Software Energy Revenue 17

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.

Marketing 10

Marketing Software Energy Revenue 10