Harvard Business Review

MAY 21, 2024

When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. It involves listening, making an emotional connection, and thinking from the customer’s point of view.

Sales 145

Sales Sales Marketing 145

Harvard Business Review

JUNE 7, 2024

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 143

Sales Sales Marketing 143

Harvard Business Review

NOVEMBER 28, 2023

In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.

Sales 144

Sales Sales Team Management Marketing 144

Harvard Business Review

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 142

Sales Sales Marketing Manager 142

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 130

Sales Sales Marketing B2B 130

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. In addition, we can help you implement marketing, research, and sales. Dropped out of high school at 16, and I just done sales.

Sales 287

Sales Sales Biotech Education 287

Vantage Circle

DECEMBER 8, 2024

When it comes to sales, the most dynamic and vital department of any organization, engagement takes on an even greater significance. A motivated and productive sales team does not hit targets; they drive company growth. – Richard Branson Engagement is one powerful force that can be truly transformational for the sales team.

Employee Engagement 88

Employee Engagement Sales Sales Metrics 88

Harvard Business Review

AUGUST 13, 2024

In the last few years, large companies like Wayfair, Amazon, Yelp, DoorDash, and Instacart have launched initiatives to try to address racial inequality in their business models. In a new study, researchers examined some of these strategies, including Yelp and Wayfair’s labels which identify minority-owned businesses.

Sales 142

Sales Sales Benefits Marketing 142

Harvard Business Review

JULY 1, 2024

Researchers found that service agents yield better results when they use warm language to start and end conversations, focusing on problem-solving in the middle.

Sales 144

Sales Sales 144

Harvard Business Review

SEPTEMBER 18, 2024

Three obstacles to digital adoption — and a playbook for overcoming them.

Sales 143

Sales Sales Digital Transformation Team Management 143

Peter Winick

JULY 14, 2022

An interview with Jay Steinfeld about growing blinds.com, its sale, and the purpose of his new book. [[ This is a content summary only. Creating a strong vision for your business and giving back to those who helped you reach success. Visit my website for full links, other content, and more! ]].

Sales 237

Sales Sales eCommerce 237

Harvard Business Review

DECEMBER 21, 2023

As AI proliferates, companies are using it to offer data-driven recommendations on a wide range of activities, from whom to hire to what product a salesperson should recommend to customers. How much to rely on these data-driven recommendations should hinge on two questions: How high are the decision stakes?

Sales 145

Sales Sales Marketing 145

Harvard Business Review

OCTOBER 2, 2024

If you’re a founder — or aspire to be one — this episode is for you.

Sales 131

Sales Sales Marketing Manager 131

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 138

Marketing Sales Sales Benefits 138

Peter Winick

OCTOBER 17, 2024

Profit is more about strategy than sales alone. in revenue—not just from book sales but from lucrative add-ons like speaking engagements, consulting, and workshops. Revenue extends beyond book sales: For every $1 spent on a business book, authors generated $1.24 Authors don’t make money on book sales.

ROI 284

ROI Revenue Sales Sales 284

Peter Winick

SEPTEMBER 18, 2023

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

Government 296

Government Sales Sales Scaling 296

Peter Winick

JANUARY 26, 2024

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 256

Revenue Sales Sales Diversity 256

Peter Winick

NOVEMBER 14, 2022

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. Eric shares how thought leadership is important for the sales team, helping them understand and share the organization’s goals and values right from the moment of hiring. Product, investors, marketing.

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

SEPTEMBER 18, 2023

You need to have a very detailed systems and process map that says what happens every step of the way, from the pre-sale to the sale, to that period post-sale before you’ve delivered. You’re about to deliver a keynote, a workshop, whatever the case may be. Then you deliver the program.

Sales 200

Sales Sales Implementation Manager 200

Peter Winick

OCTOBER 21, 2024

It’s not just about making a sale—it’s about getting them to care. Transcript Bill Sherman But leadership is in many ways a sales process. I was on the advertising sales side of the business. Bill Sherman Well, and this goes back to the conversation around sales as well. It was just to get sales experience.

Sales 262

Sales Sales Marketing Advertising 262

Harvard Business Review

AUGUST 13, 2024

Sponsor Content from PayPal.

Sales 142

Sales Sales 142

Peter Winick

JUNE 19, 2023

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Engineering 246

Engineering Sales Sales Marketing 246

Harvard Business Review

MAY 31, 2024

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

Sales 145

Sales Sales Marketing 145

Peter Winick

OCTOBER 19, 2023

Explore the significance of sales, marketing, productization, and distribution in amplifying your thought leadership. Developing a Strategy for Thought Leadership: Understand how to establish a thought leadership strategy and the importance of targeting the right audience.

Marketing 259

Marketing Sales Sales 259

Harvard Business Review

SEPTEMBER 25, 2024

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Marketing 137

Marketing Sales Sales 137

Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. In addition, we can help you implement marketing, research, and sales.

Sales Funnel 297

Sales Funnel Sales Sales Marketing 297

Peter Winick

SEPTEMBER 7, 2023

In addition, we can help you implement marketing, research, and sales. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. Let us help you so you can devote yourself to what you do best.

Marketing 297

Marketing Sales Sales Implementation 297

Peter Winick

FEBRUARY 6, 2023

Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.

Travel 173

Travel Sales Sales Media 173

Peter Winick

SEPTEMBER 7, 2023

What they tend to be lacking in, and this is a general statement, I acknowledge that, is things like sales, things like marketing, things like getting their name out, things like branding. They are typically really, really good at creating new content, at working on new ideas, at putting new thought leadership out there, right?

Sales 208

Sales Sales Marketing Benefits 208

Harvard Business Review

JUNE 14, 2024

Delayed and ineffective commercial integration can turn a good deal into a loser, because sales growth ultimately determines whether a merger achieves its value-creation goals.

Engineering 145

Engineering Sales Sales Operations 145

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

Sales Funnel 116

Sales Funnel Marketing Sales Sales 116

Harvard Business Review

OCTOBER 1, 2024

They found that only 15% of CEOs and sales teams have a customer-centric strategy. Researchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years.

Sales 141

Sales Sales Marketing Team Management 141

Peter Winick

OCTOBER 9, 2023

In addition, we can help you implement marketing, research, and sales. It can end relationships of all kind, including between a sales team and prospect, which maybe we’ll talk about later if you want to. You’ve alluded to a sales conversation. Contact us for more information. It lowers trust. So here’s this.

Inclusion 303

Inclusion Sales Sales Engineering 303

Peter Winick

FEBRUARY 12, 2024

In addition, we can help you implement marketing, research, and sales. Even, say to head of sales. Larry Harding You know, here, here are the risks in order to optimize the sales, you know, how do I get product into the country? We have a head of sales, we have a head of development. Contact us for more information.

Education 297

Education Marketing Compliance Sales 297

Harvard Business Review

SEPTEMBER 3, 2024

These strategies include setting a timeline for taking over third-party channels, consolidating retail and wholesale leadership roles, moving toward consignment sales, adopting a franchise model, and practicing staff secondment to third-party stores.

Sales 142

Sales Sales Manager Marketing 142

Peter Winick

NOVEMBER 9, 2023

In addition, we can help you implement marketing, research, and sales. Clint Tripodi Yeah, well, first of all, it starts with the producer sales education to really understand the prospects business, right? So their work on the sales side of this really, really, really hard. Contact us for more information.

Insurance 296

Insurance Human Resources Sales Sales 296