Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Harvard Business Review

MAY 21, 2024

When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. It involves listening, making an emotional connection, and thinking from the customer’s point of view.

Sales 138

Sales Sales Marketing 138

Harvard Business Review

MARCH 7, 2024

Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.

Sales 138

Sales Sales Manager Team Management 138

Ascend

FEBRUARY 4, 2024

Get a quick overview of how to combine digital marketing content with modern sales and marketing technology to pique prospects' interest, generate sales leads, and keep the sales funnel flowing.

Sales Funnel 76

Sales Funnel Sales Sales Marketing 76

LSA Global

OCTOBER 22, 2024

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized sales training program for team transitioning to a SaaS business model.

SaaS 61

SaaS Sales Sales Benefits 61

Ascend

MARCH 14, 2024

Learn more about the fundamental sales and marketing strategies that align the buyer experience to increase awareness, loyalty, and sales.

Sales 97

Sales Sales Marketing 97

Harvard Business Review

JUNE 7, 2024

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 123

Sales Sales Marketing 123

Harvard Business Review

NOVEMBER 28, 2023

In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.

Sales 132

Sales Sales Team Management Marketing 132

Ascend

OCTOBER 31, 2024

Learn how HubSpot empowers lean sales and marketing teams to create and manage critical content across various platforms. Medical device stakeholders require extensive information before taking action.

Sales 64

Sales Sales Marketing Manager 64

Ascend

FEBRUARY 29, 2024

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales. It seems like a no-brainer, right?

Sales 93

Sales Sales Marketing 93

Harvard Business Review

AUGUST 22, 2023

Technology has long been used to boost seller productivity, but sales leaders are telling us that efficiency gains have become slower and more expensive. Sales organizations’ tendency to run most tasks through the sales rep requires an increasing number of complex systems to support.

Sales 97

Sales Sales Team Management Manager 97

Nir Eyal

FEBRUARY 26, 2024

During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics to grab our attention. The post Sales Psychology: Why You Make Terrible Buying Choices appeared first on Nir and Far. Did the load of gift returns you made in January make you realize that you need to be a smarter shopper?

Sales 104

Sales Sales 104

Eric Jacobson

OCTOBER 25, 2023

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 104

Sales Sales Revenue Energy 104

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 106

Sales Sales Marketing B2B 106

Chief Outsiders

FEBRUARY 13, 2023

Sales methodology provides the framework for how different steps in your sales process are carried out in the pursuit of sales development, customer success, and revenue growth. There are countless sales methodologies, and many are very similar or built around the same concept.

Sales 96

Sales Sales Revenue Marketing 96

LSA Global

OCTOBER 21, 2024

The Best Sales Qualification Model: Elevating Your Close Rate Using the right sales qualification model can transform a team’s approach to lead qualification by ensuring that business development efforts pay off. But we know from business sales training data that even conscientious sellers can find it difficult to read certain buyers.

Sales 44

Sales Sales 44

Thought Leaders LLC

JANUARY 23, 2023

Customer service that is focused on customer relationships will impact your ability to make sales and to improve your business. Today’s post is by Kate Edwards, author of Hello! And Every Little Thing That Matters (CLICK HERE to get your copy). There is a scene in the Tina Fey/Amy Pohler film “Sisters” that is hilarious.

Sales 112

Sales Sales 112

Chief Outsiders

OCTOBER 2, 2024

The same is happening in the SaaS industry ; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold.

SaaS 63

SaaS Sales Sales Marketing 63

Chief Outsiders

JULY 14, 2023

Part 5: Moving Your KPI Levers Into Alignment Managing a sales team can be a lonely job these days. Just a few years ago, the energy in a typical sales office was positively electric.

Sales 98

Sales Sales KPI Energy 98

Ascend

JUNE 12, 2024

Find out how sales content can take prospects from not knowing anything about you to wanting to meet with you.

Sales 90

Sales Sales 90

Chief Outsiders

FEBRUARY 20, 2023

What are sales enablement tools and why should I care? We are hearing more and more today about the rise of Sales Enablement tools, many AI driven, that accelerate and enhance the Sales Team’s customer outreach. What exactly are Sales enablement tools?

Sales 105

Sales Sales B2C B2B 105

Chief Outsiders

FEBRUARY 6, 2023

You and your leadership team may have a good handle on your marketing strategy, but prior to moving forward with that strategy, it’s a good idea to conduct a sales assessment to ensure your sales team can execute flawlessly. One study indicates that more than two-thirds of lost sales are a result of flawed sales methodologies.

Sales 98

Sales Sales Marketing 98

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 71

Sales Sales Revenue Marketing 71

Ascend

MARCH 18, 2024

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 96

Sales Sales Marketing 96

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 142

Insurance Sales Sales Education 142

Chief Outsiders

JUNE 23, 2023

Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. In fact, a recent report projects that the global market for sales enablement tech will grow at a 15 percent rate over the next five years, topping $9 billion by 2028.

Sales 98

Sales Sales Revenue Marketing 98

Chief Outsiders

JUNE 15, 2023

Part 2: Finding the Right Talent for the Game Here today, gone tomorrow: Did you know that the average tenure of a sales professional is just about a year and a half? It’s a mind-blowing statistic that is, on the surface, an indicator of the rigors of a sales role, in any market segment.

Sales 97

Sales Sales Marketing Sales Funnel 97

Chief Outsiders

APRIL 22, 2024

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

Sales 68

Sales Sales Marketing Benefits 68

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Communication, Collaboration and Accountability The renewed focus on efficiency can only bear fruit when marketing and sales are well aligned.

Sales 98

Sales Sales Marketing Revenue 98

Chief Outsiders

APRIL 20, 2023

Why do the Marketing and Sales departments always have to be at odds, blaming each other for poor results? As a company leader, you just want them to work together and get more sales, right? That’s the way it is in so many businesses. But it doesn’t have to be. Take a brief ride with me to explore a model for making this work.

Sales 98

Sales Sales Marketing 98

AIHR

JUNE 13, 2023

Are you looking to create a sales compensation plan for your company? organizations spend more than $800 billion each year to manage their sales force, with $200 billion devoted solely to compensation. Contents What is sales compensation? Sales compensation is a critical aspect of B2B organizations. Almost 80% of U.S.

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Compensation Sales Sales Metrics 104

Ascend

DECEMBER 18, 2023

Learn how to use psychology during sales interviews to uncover a seller who can be successfully coached up to a top performer.

Sales 95

Sales Sales B2B 95

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 98

Sales Sales Marketing 98

Harvard Business Review

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 120

Sales Sales Marketing Manager 120

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 63

Sales Sales Marketing Revenue 63

LSA Global

JUNE 17, 2024

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 53

ROI Sales Sales Sales Management 53

Chief Outsiders

JUNE 11, 2024

It’s one of the most challenging questions you’ll ever have to ask as a business leader – “why isn’t my sales team delivering the results we need?” Putting a microscope on your team sometimes yields some unpleasant truths, but this exercise is critical when revenue numbers are lacking and the sales pipeline is drying up.

Sales 63

Sales Sales Revenue 63