Peter Winick
AUGUST 29, 2024
How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?
Peter Winick
NOVEMBER 9, 2023
Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. Clint Tripodi Yeah, we’re rare live white papers. We routinely produce white papers. I’m talking about where it lives. And podcasts and such.
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Peter Winick
DECEMBER 1, 2022
And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. White Paper Speaking at conferences.
Chief Executive
JANUARY 4, 2023
All of this already has led to some initial disappointments among CTOs and their companions in the C-Suite over ROI from automation. Typically, 99 out of 100 CEOs I talk with have invested in digital,” Padhi said.
Peter Winick
MARCH 6, 2023
The other thing I would say is thought leadership is cost effective and produces a good ROI. Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT. Like, you know, Super Bowl was last night. You’re only going to get what’s already been said.
Peter Winick
JANUARY 4, 2024
And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Jane Hanson So here’s the thing is that in our world today, people don’t take a long time to read a white paper or to read. Peter Winick Sure.
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