Peter Winick

AUGUST 29, 2024

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 45

ROI Revenue Sales Sales 45

Peter Winick

NOVEMBER 9, 2023

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. Clint Tripodi Yeah, we’re rare live white papers. We routinely produce white papers. I’m talking about where it lives. And podcasts and such.

Insurance 286

Insurance Human Resources Sales Sales 286

Peter Winick

DECEMBER 1, 2022

And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. White Paper Speaking at conferences.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Chief Executive

JANUARY 4, 2023

All of this already has led to some initial disappointments among CTOs and their companions in the C-Suite over ROI from automation. Typically, 99 out of 100 CEOs I talk with have invested in digital,” Padhi said.

Revenue 98

Revenue Operations Engineering Staffing 98

Peter Winick

MARCH 6, 2023

The other thing I would say is thought leadership is cost effective and produces a good ROI. Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT. Like, you know, Super Bowl was last night. You’re only going to get what’s already been said.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

SEPTEMBER 25, 2018

IBM’s influencer relations team actively manages and builds its Futurist community, engaging influencers in different parts of the world to participate in events, coauthor educational white papers specific to the influencer’s expertise, and co-host webinars for local audiences.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

AUGUST 30, 2018

Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. If you want to read the white paper by Harvard Business Review Analytic Services, The New, Lean, Agile Face of Business, which was sponsored by IBM, you can find it at hbr.org. That’s what we help our clients do.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8