Peter Winick

DECEMBER 1, 2022

And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. On the road. But you got to break it down.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

MARCH 6, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! The other thing I would say is thought leadership is cost effective and produces a good ROI. Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

SEPTEMBER 25, 2018

IBM’s influencer relations team actively manages and builds its Futurist community, engaging influencers in different parts of the world to participate in events, coauthor educational white papers specific to the influencer’s expertise, and co-host webinars for local audiences.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

AUGUST 30, 2018

IBM has transformed itself many times since its inception as a weights and scales company in the late 19th century and most recently embarked on a digital transformation of their own. Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. Max De Ycaza, IBM. Angelia Herrin, host.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8

Peter Winick

JANUARY 4, 2024

Mark gives insight into being an embedded research house within Chick-fil-A and how pragmatism and leadership are the keys to balancing the scales between the two. And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it?

Diversity 164

Diversity Recruitment Inclusion ROI 164

Vantage Circle

DECEMBER 29, 2024

Annual cost of unscheduled absences: approximately $2,650 per employee – Circadian White Paper on absenteeism Quantifying the Cost: Data and Statistics on Disengaged Employees So,what is the actual cost of disengagement? By investing in these programs, companies can boost engagement, help employees grow, and increase loyalty.

Employee Engagement 111

Employee Engagement Onboarding Software Revenue 111