Peter Winick

DECEMBER 1, 2022

And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. On the road. But you got to break it down.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

MARCH 6, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! The other thing I would say is thought leadership is cost effective and produces a good ROI. Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT.

Media 130

Media Marketing Sales Sales 130

Peter Winick

JANUARY 4, 2024

Mark gives insight into being an embedded research house within Chick-fil-A and how pragmatism and leadership are the keys to balancing the scales between the two. And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it?

Diversity 164

Diversity Recruitment Marketing ROI 164