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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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Driving Digital Transformation Success In The Midmarket

Chief Executive

Undergoing a digital transformation allows a company to utilize the best available tools to streamline and optimize workflows. A successful transformation can help slash costs and increase sales in new markets.

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AI Adoption in HR: 3 Insider Insights and Adoption Personas Defined

AIHR

However, this adoption tends to be individual, with HR professionals using AI tools to streamline their own workflows instead of fully integrating AI into wider HR practices. Difficulty articulating the business impact of AI in HR HR professionals are increasingly exploring AI, but one major hurdle is proving its real business value.

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Are You Getting a Return on Your Investment in Employee Training?

Zenefits

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Any software required.

ROI 52
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7 Tips for Building an Employee-Centric Culture

AIHR

Ultimately, customer satisfaction, loyalty, and promotion result in repeat purchases that contribute to higher sales. Higher revenue and ROI. Happy customers are more likely to be loyal, promote your products and services to their friends and family and provide more feedback to help improve your offers.

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5 Social Media Pain Points Small Business Owners Face

Zenefits

If that’s the case, you could be losing out on leads and sales. relevant content, not understanding ROI, not advertising, and not maintaining your business focus. Monday is a bit different; its focus is creating workflows, but that means that you and your?social Having a bad ROI . social media?pain pain points ?

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Change Management in Digital Transformation (Get it right!)

Walk Me

Change management increases the chances of success and ROI on digital transformation. For example, you’d show the sales team how the new system will help them get more business and close more deals. And you can divide the stages into milestones like requirements gathering, workflow analysis, etc.