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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 32
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Culture as a Strategic Tool | Clint Tripodi

Peter Winick

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. In addition, we can help you implement marketing, research, and sales. Clint Tripodi Yeah, we’re rare live white papers. We routinely produce white papers.

Insurance 286
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Contact us for more information. Transcript.

Marketing 237
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Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Media 130
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Best of 2023 featuring Jenna Fisher, Mark Miller, Lily Zheng, and Jane Hanson

Peter Winick

In addition, we can help you implement marketing, research, and sales. And I would argue there’s a huge ROI on each and every one up. So how does the business measure the impact on the ROI that you’re having on it? Contact us for more information. Let us help you so you can devote yourself to what you do best.

Diversity 164