Peter Winick

JULY 31, 2023

And so if you want revenue in terms of resources, if you want people to help you, etc., So Legion is one of those things that gets teed up often of D Look, we got this lead from the white paper or we got that from this activity. you’ve got to know that it’s working. Bill Sherman Right. For a moment. Absolutely.

Sales 130

Sales Sales Marketing Metrics 130

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

NOVEMBER 28, 2022

Three Key Takeaways: Leaving the paywall behind can have long term benefits that offset the revenue made from being behind the paywall. And the more signal that you can put in on that, you know, white papers are high idea, low signal rate in that regard. As a thought leader for a vendor you need to have separation.

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

MARCH 6, 2023

The old media business model began to come under pressure, right, because classified ads were being disrupted by Craigslist and then Google and basically all the old like sources of revenue for traditional media began to be taken away. Because I think if you just hand off, Hey, write me a white paper on X topic, put that in shut GPT.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

APRIL 5, 2013

Those who did used LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos. LinkedIn Generated Revenue. Over 40 percent of Enthusiasts indicated they have successfully generated revenue based upon LinkedIn-related efforts.

Sales 14

Sales Sales Accounts Revenue 14

Harvard Business Review

APRIL 23, 2012

More than a legal requirement or simple list of fancy names adorning letterhead, a strong board of directors can be a source of great ideas, great revenue, and great leadership. Many not-for-profit board members work on various special projects or white papers with disparate members of the staff.

Assets 14

Assets Diversity Revenue Marketing 14

Harvard Business Review

JULY 30, 2013

If the customer is a recurring customer, then they are more valuable and a lower quota might be tolerated, although a separate group of account reps are often accountable and paid commissions for the renewal revenue. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), 3) Developer Driven Sales.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

OCTOBER 30, 2017

The firm wrote a white paper, “Transformation Underway … But Nobody Cares,” which essentially said GE stock was undervalued because investors didn’t believe Immelt and GE management would do the things needed to deliver a higher stock price and dividends. In 2015 Trian Partners, an activist investor, bought $2.5

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Harvard Business Review

MAY 22, 2018

A World Economic Forum white paper predicts remote diagnostics, enabled by telematics, will add $60 billion of profits to OEMs, suppliers, and telematics service providers through 2025. Brand equity: heritage vs. digital.

Sales 8

Sales Sales Software Marketing 8

Harvard Business Review

OCTOBER 3, 2011

We found that investors voted "no" on Say on Pay for four primary reasons: A disconnect between pay and performance (92 percent), with performance generally defined as relative and absolute Total Shareholder Return (TSR) over one, three, and five years; or financial performance, such as revenue and earnings growth, over multi-year timeframes.

Compensation 11

Compensation Revenue Assets Government 11

Harvard Business Review

JANUARY 14, 2016

Gazelles – companies that show 20 percent revenue growth annually for four consecutive years, starting from a revenue base of at least $1 million – may be scarce on the landscape, but they are incredibly productive. The fastest-growing 1 percent of firms generate 40 percent of new jobs in the U.S.

Diversity 10

Diversity Scaling Education Revenue 10

Vantage Circle

DECEMBER 29, 2024

Annual cost of unscheduled absences: approximately $2,650 per employee – Circadian White Paper on absenteeism Quantifying the Cost: Data and Statistics on Disengaged Employees So,what is the actual cost of disengagement? 18% lower productivity $16,000 annual revenue loss per disengaged employee- Forbes 32.7%

Employee Engagement 111

Employee Engagement Onboarding Software Revenue 111

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.

Marketing 17

Marketing Software Energy Revenue 17

Harvard Business Review

JULY 4, 2014

That’s not to say you should recycle your white papers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.

Marketing 10

Marketing Software Energy Revenue 10