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That’s not to say you should recycle your whitepapers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.
That’s not to say you should recycle your whitepapers and expect people to ferret out what’s useful. And our business saw a huge bump in inbound project queries, which trumped the revenue we would have received from book sales. Good content meets audiences where they are, and it’s tailored to them.
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