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Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact. This is Peter Winick.

Scaling 281
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Sales 244
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. Profit is more about strategy than sales alone. What’s the ROI of a business book?

ROI 272
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. Using Nick’s book as an example, Peter walks through the process of taking a book from shelf to scale. Another component to taking a book to scale is moving the contents to versatile offerings. In addition, we can help you implement marketing, research, and sales.

Scaling 130
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Navigating Growth: The Role of Fractional Sales Leaders in Transformative Strategies

Chief Outsiders

In this article, I will delve into the dynamic world of fractional sales leaders, exploring their pivotal role in driving revenue growth, providing specialized expertise, and offering flexibility to scale sales leadership based on organizational needs.

Sales 63
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Top Pressures Faced by Sales Managers

LSA Global

Pressures Faced by Sales Managers Are Unique to Their Role A sales leader’s average tenure is less than two years, which is far shorter than the tenure of most other managers. The pressure to deliver against ever-increasing revenue goals is unrelenting. Why is this?

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Profit and Loss Statements Made Simple: A Leader’s Guide to Financial Clarity

Chris LoCutro

A Profit and Loss statement, or P&L, is a financial report that summarizes your revenues, costs, and expenses during a specific period. It’s broken down into key sections: Revenue This is the total income your business brings in from sales or services. Gross Profit Revenue minus COGS.