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15Five Drives Exceptional Performance With 90% Year-over-Year Revenue Growth

15Five

15Five , a holistic performance management platform, today announced significant momentum, with 90% year-over-year (YoY) revenue growth, key leadership hires to fuel ongoing momentum, the launch of ground-breaking solutions, and industry recognition that validates the company’s value to its customers. Marissa Goldman. marissa@bospar.com.

Revenue 105
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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 94
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Keeping The Customer In Mind: Verizon’s Approach To Business Markets And SaaS

Forbes Leadership

Aparna Khurjekar, the newly appointed Chief Revenue Officer for Verizon’s Business Markets and SaaS division, to discusses her customer-first leadership style, the strategic intent behind the creation of the new division and growing challenges for small and medium-sized businesses.

SaaS 62
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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. Additionally, helping your customers achieve their goals when using your product is an important source of revenue.

SaaS 80
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Taking A Lifecyle Approach To Customer Value Management

Forbes Leadership

Customer Value Management has emerged as a critical business discipline as most B2B organizations struggle to reduce margin leakage, justify SaaS and subscription services, drive Net Recurring Revenues, and expand accounts with cross sell. Learn how you can use it to unlock more expansion revenues.

SaaS 82
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Customer Experience vs. Customer Success: Explained

Help Scout Leadership

Often found in SaaS providers but not limited to that space, customer success (CS) works to understand how the customer engages with the product post-sale and identifies ways to optimize that engagement. This both provides greater benefit to the customer and often a path to increased revenue for the company. What is customer success?

SaaS 116
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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

Then your revenue/installs/whatever goes up by +10% right? If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. When a +10% isn’t really a +10%.