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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 32
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Culture as a Strategic Tool | Clint Tripodi

Peter Winick

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. That’s what the revenue charts brokerage company does. Clint Tripodi Yeah, we’re rare live white papers. We routinely produce white papers.

Insurance 286
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Automation Is At A Tipping Point

Chief Executive

A recent Chief Executive survey found that 51% of companies with more than $250 million in revenues are investing in automation to reduce the number of employees in the back office in response to rising wages, and 44% of those companies are doing the same in the plant. Robot orders climbed by 22% in 2021.

Revenue 98
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Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

The old media business model began to come under pressure, right, because classified ads were being disrupted by Craigslist and then Google and basically all the old like sources of revenue for traditional media began to be taken away. The other thing I would say is thought leadership is cost effective and produces a good ROI.

Media 130