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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Another intriguing finding?

ROI 284
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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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The ROI of Employee Engagement

Vantage Circle

To dispel the misconception around engagement being limited to intangible gains, companies must calculate the ROI of employee engagement. Calculating ROI (Return On Investment) involves measuring how investments in engagement translate into real financial gains, enabling leaders to justify their spending with concrete data.

ROI 97
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Wanna Calculate Your Employee Engagement ROI?

15Five

That’s why we’ve created an easy to use Employee Engagement ROI Worksheet, designed to help you quantify what a fully engaged team can do for your business. CTA “ Free template download : The Employee Engagement ROI Worksheet.” In this case higher engagement increased revenue by 20%. On average, 1.2%

ROI 77
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How to Use ABM to Drive Revenue Growth and ROI

Chief Outsiders

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 98
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Achieving Growth By Investing In The Revenue Team

Chief Executive

CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. According to the survey findings, 50% of companies plan to increase their customer success, lead generation and revenue operations roles in 2022. Yet, the fundamentals of growth still exist.

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