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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. I mean, in terms of understanding authors, revenue expenses, experience.

ROI 284
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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The High Costs of Chief Revenue Officer Turnover

Harvard Business Review

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Revenue 138
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What Makes a Thought Leader, with Peter Winick

Peter Winick

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 256
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Optimize Sales Spending to Drive Revenue Growth in an Uncertain Economy - SPONSOR CONTENT FROM KPMG

Harvard Business Review

Sponsor content from KPMG.

Revenue 132
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Unifying Revenue Teams: How a Fractional CRO Drives Cross-Functional Success

Chief Outsiders

A fractional chief revenue officer (CRO) offers a cost-effective solution to this challenge, bringing executive-level expertise to unite revenue functions without the full-time price tag. As these teams expand, they often develop siloed processes that hinder efficiency and impact the bottom line.

Revenue 52
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Adapt Your Strategy to Higher Interest Rates

Harvard Business Review

To do that, executives need to rediscover the concept of economic profit (EP) — that is, revenue minus not just operating and administrative costs, but also the cost of the capital needed to produce that revenue.

Revenue 144