Remove Retention Remove SaaS Remove Scaling
article thumbnail

6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

SaaS 94
article thumbnail

5 Reasons HR SaaS Software is Worth the Investment

15Five

With the right HR SaaS software, you can check in on your employees’ well-being, get continuous feedback, develop high-performing managers, and enable a more dynamic performance management cycle. Read on for five reasons why a holistic HR SaaS software solution is worth the investment. Better employee retention.

SaaS 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. Example 2: SaaS Company w/ Inside Sales. Instead of turning off the new channels we tried in March, we would probably make the decision to scale them. Here’s an example. n= Current Month.

SaaS 111
article thumbnail

How to Measure HR Effectiveness with 12 Key Metrics

15Five

(It’s also helpful to reference when asking for support on programs to boost retention. Employee engagement is critical to productivity, performance, and retention, and can be tied directly to business profitability. But it’s also important to track employee retention overall. 59% rated themselves as inadequate or fair.)

Metrics 105
article thumbnail

How To Grow Your Team & Company Without Losing Them: An Interview With Rand Fishkin

15Five

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

SaaS 63
article thumbnail

Don't Let Your North Star Metric Deceive You

Brian Balfour

Previously, we walked through how this can play out with a B2B SaaS company that focuses exclusively on MRR as their north star metric. Revenue retention is the output of engaged users. The usage is the input, and looking only at revenue retention has two big problems: 1. Let’s walk through another example to unpack this point.

Metrics 105
article thumbnail

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. create a marketing strategy to scale the client base and increase visibility. Starting small, and what to do next.