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SaaS Customer Success: Key Roles, Strategies, and Tools

Help Scout Leadership

One of the best steps any SaaS company can take to improve customer retention is an investment in customer success. Read the full article

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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. So how can marketing teams create content and messaging to improve customer success and drive retention? What is customer success marketing?

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5 Reasons HR SaaS Software is Worth the Investment

15Five

With the right HR SaaS software, you can check in on your employees’ well-being, get continuous feedback, develop high-performing managers, and enable a more dynamic performance management cycle. Read on for five reasons why a holistic HR SaaS software solution is worth the investment. Better employee retention.

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DAU/MAU is an important metric, but here’s where it fails

Andrew Chen

For consumer and bottoms up SaaS products, this metric is super useful, but seems to mostly exclude everything bseides messaging/social products that are daily use. In fact, for SaaS, it seems to be the exception not the rule. Communication, for all the reasons discussed before, is both high frequency and high retention.

Metrics 106
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The 10 Best Employee Survey Tools for 2024

Vantage Circle

Exit Interviews: Understand why employees are leaving and identify areas to improve retention. Boosting Retention : Regular surveys can point out underlying issues that contribute to employee dissatisfaction and turnover before good talent leaves.

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How To (Actually) Calculate CAC

Andrew Chen

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. Example 2: SaaS Company w/ Inside Sales. HubSpot and the Case of SaaS – Include Customer Success Costs? Most SaaS companies like HubSpot have sizable Customer Success teams.

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