Remove Retention Remove Revenue Remove SaaS
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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. So how can marketing teams create content and messaging to improve customer success and drive retention? What is customer success marketing?

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How to Measure HR Effectiveness with 12 Key Metrics

15Five

sales revenue, customer service ratings, etc.). It’s also helpful to reference when asking for support on programs to boost retention. Employee engagement is critical to productivity, performance, and retention, and can be tied directly to business profitability. Think of revenue-per-employee as a productivity ratio.

Metrics 105
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Don't Let Your North Star Metric Deceive You

Brian Balfour

Output metrics help you set long term goals for the sustainable growth of your business - $6 million in revenue, 100k weekly active users, 1 million monthly active users, $10 million in MRR are all great examples. Revenue retention is the output of engaged users. Let’s walk through another example to unpack this point.

Metrics 105
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

Anand Iyer (Trusted) again, talks about the evolution from leadgen/search-based marketplaces to full-stack where the platform helps manage: 1) customer UX, 2) supply software tools, 3) retention/frequency, 4) transactional model, 5) trust/safety/risk, 6) pricing mgmt + guidance. How to think about frequency and retention?

Metrics 110
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How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) In many ways, this is just a classic retention problem, except with multiple players within the ecosystem.

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How To Grow Your Team & Company Without Losing Them: An Interview With Rand Fishkin

15Five

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

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