Andrew Chen

JULY 25, 2022

This puts the focus squarely on burn by evaluating it as a multiple of revenue growth. In other words, if you spend $10M and gain $5M more in annual recurring revenue, that’s a 2x burn multiple — which he grades as “Suspect.” Focus on accountable spend, and reduce ones have a long/fluffy payback?

ROI 85

ROI Revenue Metrics Marketing 85

Harvard Business Review

MAY 31, 2012

While the sales team is out driving real revenue, what are marketers doing but conceptualizing, positioning, and spending huge wads of dough on market research? And the ROI for this spend is anything but clear. Is Chinese Real Estate Nearing a Tipping Point? For one, it’s a cost center. We’ll be watching for them.

Real Estate 15

Real Estate ROI Revenue Sales 15

Harvard Business Review

JANUARY 18, 2016

Large-scale examples include Hong Kong’s historic real estate subsidy for MTR rail from the airport to downtown, or the per-liter subsidies for private urban water and sanitation providers in Algiers and many other cities. They should also encourage sources of repayment for such investments beyond just user fees.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

JANUARY 3, 2014

Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. And our timing could certainly have been better: We moved at the height of the real estate boom in Las Vegas, and subsequently property values dropped across the board.

Real Estate 11

Real Estate Sales Sales ROI 11

AIHR

MAY 30, 2025

skills inventory, training ROI , internal mobility data). cost per hire linked to revenue growth). Do this: Map all current HR data sources (HRIS, ATS, payroll, engagement tools, exit interviews , etc.). Assess data types (structured vs. unstructured), quality, and accessibility. Identify gaps where key data is missing (e.g.,

Metrics 52

Metrics Government Compliance Recruitment 52

Vantage Circle

MAY 10, 2018

Segmented and targeted emails generate 58% of all revenue. As a marketer, your main goal is to have a solid ROI for your time and money. Let’s take a unique example of a marketing channel for brands in Financial Services or Real Estate. The Direct Marketing Association, 2015). Find The Relevant Marketing Channels.

Advertising 40

Advertising Marketing Media Real Estate 40

Vantage Circle

MAY 10, 2018

Segmented and targeted emails generate 58% of all revenue. FIND THE RELEVANT MARKETING CHANNEL : As a marketer, your main goal is to have a solid ROI for your time and money. Let’s take a unique example of a marketing channel for brands in Financial Services or Real Estate. The Direct Marketing Association, 2015).

Advertising 40

Advertising Marketing Media Real Estate 40