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Accountability for Entrepreneurs: From Chaos to Clarity

Jackie Nagel

Your marketing and sales funnels are functioning beautifully and creating a consistent stream of clients for your business. And the worst part is being swamped with day-to-day operations when all you really want to do is focus on growing or scaling your business. You’ve proven your business model. Cash flow is shrinking.

Accounts 130
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Tuning Your Growth Engine: How Insights Power Market Success

Chief Outsiders

What we realized is this: Operational excellence – no matter how good it is – can never be sufficient to win in the long term.

Insiders

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How To (Actually) Calculate CAC

Andrew Chen

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. If you don’t take these time periods into account, you could be overestimating or underestimating CAC and as a result making some terrible operating decisions.

SaaS 111
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Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

A common technique involves creating an applicant funnel (similar to a sales funnel), from which automation can weed out and remove unsuitable candidates. Candidate sourcing strategies to consider Boolean search A Boolean search entails using specific operators to refine your search queries for candidates.

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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

Touring factories, riding along with salespeople, operating trade show booths, and posing as secret shoppers are just a few ways account executives can get closer to their clients’ businesses. Increase exposure to the sales side. Oftentimes, you’ll find a line between marketing and sales.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. ” The intention was right, but there was no operational impact. clu/Getty Images. It was the right thing to do.

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A Good Digital Strategy Creates a Gravitational Pull

Harvard Business Review

They do more than hit their targets and push them through the sales funnel: They create an ongoing relationship that alters the trajectory of customers’ lives and companies’ operations.