Remove Operations Remove Reorganization Remove Revenue
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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

In the best-run agencies, about 60% to 70% of new net revenue comes from existing clients. mergers, reorganizations). . So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. Unfortunately, it’s easy to forget them when you’re in the day-to-day weeds.

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CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

Companies spend countless hours tracking financials: assets, liabilities, revenue, expenses, and cash flow. Perhaps that's the result of customer metrics long being seen as "soft" numbers with little clear connection to "hard" numbers like revenue or cash flow. Accounts with declining scores saw revenue fall by 24%. The result?

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You Can Prevent Layoffs

Harvard Business Review

This is why we are so familiar with this PR-fueled refrain in business news: "[Company X] today announced that it will be [reorganizing/consolidating/streamlining] in order to better serve its customers. Manage the balance between today's revenues and tomorrow's opportunities.

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The Rise of the Chief Customer Officer

Harvard Business Review

About one quarter of these CCOs formerly held operations positions. The Boeing Training & Flight Services division, a 1,500-employee group at The Boeing Company that serves 500 airline customers in over 90 countries, sought to accelerate growth by reorganizing around the customer. They have power and influence resources.

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The Challenges Facing E-Commerce Start-ups in Africa

Harvard Business Review

Old local giants like the e-commerce business Kalahari , the advertising firm InMobi , and e-classified site Mocality retrenched, reorganized, or closed down. The optimism about Africa clouds some obvious challenges any operator in the continent will confront. In the end, we closed them. We were not alone.

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7 Questions to Ask Before Your Next Digital Transformation

Harvard Business Review

Such a high failure rate isn’t surprising, as leaders are trying to create entirely new competencies and wedge them into an organization with strong legacy cultures and operating models. Of course the end goal of a transformation is to affect revenue, profitability, and investor value.

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Your Company’s Networks Might Matter More than Its Strategy

Harvard Business Review

Therefore, the ability to manage operation and the capacity to inspire employees is no longer enough. Starting his career as a trainee at 7-11, he worked his way quickly through the ranks, gaining a reputation for operational excellence. To do that, he would need to integrate operations at a scale no one had thought possible.