Remove Onboarding Remove Retention Remove SaaS
article thumbnail

6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

SaaS 236
article thumbnail

5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. So how can marketing teams create content and messaging to improve customer success and drive retention? What is customer success marketing? Case studies.

SaaS 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways How Employee Surveys Can Improve Hiring and Onboarding

Vantage Circle

It is a poor hiring and onboarding experience. A Glassdoor survey found that new hire retention can be improved by up to 82 percent by putting a strong onboarding program in place. But how does a company identify what's not working in their onboarding process and how to improve it?

article thumbnail

5 Reasons HR SaaS Software is Worth the Investment

15Five

With the right HR SaaS software, you can check in on your employees’ well-being, get continuous feedback, develop high-performing managers, and enable a more dynamic performance management cycle. Read on for five reasons why a holistic HR SaaS software solution is worth the investment. Better employee retention.

SaaS 81
article thumbnail

The 10 Best Employee Survey Tools for 2024

Vantage Circle

Onboarding surveys: Targeted at new hires, these surveys gather feedback on the onboarding process and early experiences with the company. Exit Interviews: Understand why employees are leaving and identify areas to improve retention. Pulse surveys: Short, frequent surveys to gauge real-time employee sentiment on specific topics.

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. Example 2: SaaS Company w/ Inside Sales. HubSpot and the Case of SaaS – Include Customer Success Costs? Most SaaS companies like HubSpot have sizable Customer Success teams.

SaaS 111
article thumbnail

Required reading for marketplace startups: The 20 best essays

Andrew Chen

Anand Iyer (ex-Threadflip) writes about using trust throughout the product: Ratings, Curation, Customer service, Mobile first, Good onboarding, Frictionless Payment, Social proof. How to think about frequency and retention? Read the whole thing here: [link]. Read the whole thing here: [link]. A lot more detail in the essay.

Metrics 110