The Power User Curve: The best way to understand your most engaged users
Andrew Chen
AUGUST 6, 2018
While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings. Some products should be analyzed in a 7 day timeframe – like SaaS/productivity – and others on 30 days.
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