Walk Me

OCTOBER 5, 2021

WalkMe’s DAP is an example of a platform specifically designed to improve the adoption of enterprise-grade SaaS platforms, including HCM platforms. As we will see below, faster technology adoption also accelerates other metrics, such as productivity and software ROI. A better user experience and better employee metrics.

User Experience 52

User Experience Workflows Software ROI 52

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Walk Me

OCTOBER 13, 2021

As with most enterprise-grade SaaS solutions, HRMSs greatly simplify and enhance everyday HR processes. This, intern, can drive other improvements to employee metrics such as employee sentiment, engagement, productivity, and performance. HRMSs enable HR managers to minimize complexity while maximizing productivity.

Human Resources 52

Human Resources Manager Software ROI 52

15Five

MAY 17, 2016

I interviewed Rand recently about growing a subscription SaaS business, finding employees to contribute to Moz’s epic culture during their rapid growth, and the importance of transparency in the workplace… Q: Moz grew in revenue very quickly over the first 7 years. Moz is a self-service SaaS business. That depends.

SaaS 48

SaaS Marketing Engineering Retention 48

Walk Me

DECEMBER 11, 2023

Examples The Scaled Agile Framework is an excellent example of modifying Agile elements like Scrum for corporate applications, which aids business and technology leaders in navigating swiftly changing conditions. Agile methodologies benefit this context by emphasizing smaller initiatives over unwieldy, large-scale projects.

Digital Transformation 52

Digital Transformation Revenue Organizational Change Change Management 52

Chief Executive

DECEMBER 2, 2022

And these are all things, by the way, that I think require metric-ing and dashboarding in a way that boards can be kept up to date and not get in the weeds, but get a feel for how progress is quantitatively being made.

Digital Transformation 52

Digital Transformation Education Marketing Engineering 52

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Facebook for example has oCPM, oCPC, oCPA, etc.

Sales 71

Sales Sales Marketing eCommerce 71

Peter Winick

AUGUST 28, 2023

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. It was a startup, a category created which was focusing primarily into skill assessments, a company by name, metric track.

Engineering 130

Engineering Sales Sales Marketing 130

Chief Executive

NOVEMBER 21, 2022

Companies had relatively uniform pricing, cost to serve was relatively uniform as the products were just dropped at the customer’s receiving dock, and economies of scale meant that large production volumes led to diminishing unit costs. And diminishing unit costs meant more profits. We have entered what I call the Age of Diverse Markets.

Sales 52

Sales Sales Operations Revenue 52

Brian Balfour

JUNE 20, 2017

It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. Active, "financially successful Creators" (FSCs) works as Patreon's north star metric for two important reasons. l hope you enjoy the post. We needed each variant to be as much data as possible.

Onboarding 84

Onboarding SaaS Metrics Sales 84

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! Magic metrics indicating a startup probably has product/market fit. Magic metrics indicating a startup probably has product/market fit. And other Q&A.

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. .

Marketing 75

Marketing Metrics Retention eCommerce 75

Vantage Circle

MAY 20, 2024

user/month Vantage Rewards Visit Website Read more + Why Vantage Rewards Vantage Circle, a SaaS-based employee engagement platform, allows companies to cover the recognition needs of a global workforce with flexible monetary and non-monetary rewards. user/month Business: $21.99/user/month user/month Business Plus: $26.99/user/month

Employee Engagement 92

Employee Engagement Software Media ROI 92

BetterUp

JUNE 24, 2019

Delivered through a mobile-based SaaS platform, BetterUp provides highly personalized leadership development at scale. Using the BetterUp platform, HR leaders can access dashboards to track metrics such as employee engagement and satisfaction, increases in skill development, and organizational impact.

Leadership Development 45

Leadership Development Reorganization SaaS Accounts 45

Help Scout Leadership

AUGUST 11, 2021

HubSpot’s blog covers every subject that a SaaS business could ever be concerned about. You won’t find anything about how to minimize response times, but you will find a ton of information about things like appropriate metrics to use, figuring out usage data, and analyzing things like your team’s fiscal impact.

SaaS 82

SaaS Education Sales Sales 82

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100

BetterUp

JUNE 24, 2019

Delivered through a mobile-based SaaS platform, BetterUp provides highly personalized leadership development at scale. Using the BetterUp platform, HR leaders can access dashboards to track metrics such as employee engagement and satisfaction, increases in skill development, and organizational impact.

Leadership Development 40

Leadership Development Reorganization SaaS Accounts 40

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! Magic metrics indicating a startup probably has product/market fit. Magic metrics indicating a startup probably has product/market fit. And other Q&A.

Marketing 52

Marketing Retention B2B Scaling 52

Vantage Circle

MAY 20, 2024

user/month Vantage Rewards Visit Website Read more + Why Vantage Rewards Vantage Circle, a SaaS-based employee engagement platform, allows companies to cover the recognition needs of a global workforce with flexible monetary and non-monetary rewards. user/month Business: $21.99/user/month user/month Business Plus: $26.99/user/month

Employee Engagement 52

Employee Engagement Software Media ROI 52

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. There’s equivalent numbers for net revenue retention, session lengths, and lots of other metrics too. A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Marketing Scaling 80

AIHR

AUGUST 22, 2024

This rapid growth is due to the rise of mobile and cloud deployments, as well as increased automation in HR procedures and expanded adoption of cloud technologies such as Software as a Service (SaaS). Scalability Ensure that the HR technology infrastructure can scale to support organizational growth.

Compliance 52

Compliance Implementation User Experience Performance Management 52