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How to Deliver Great SaaS Customer Support: Tips and Examples

Help Scout Leadership

SaaS customer support has a deeper impact on your business's key metrics than you might think. Here's why it’s important and how to do it well. Read the full article

SaaS 290
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8 Key SaaS Customer Success Metrics & How to Measure Them

Help Scout Leadership

Measure and improve your customers' ability to be successful with your product by tracking these 8 key SaaS customer success metrics. Read the full article

SaaS 189
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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 236
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DAU/MAU is an important metric, but here’s where it fails

Andrew Chen

DAU/MAU has been a popular metric because of Facebook, which popularized the metric. This metric was always impressive for Facebook because it’s always been high. DAU/MAU isn’t the right metric there. In fact, for SaaS, it seems to be the exception not the rule.

Metrics 106
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How to Measure HR Effectiveness with 12 Key Metrics

15Five

According to Gartner, 58% of organizations say a lack of relevant metrics to track HR progress is one of the top barriers to effective strategic planning. Most other business functions have a standard set of metrics that show the effectiveness of their team and how they’re contributing to the company’s bottom line (e.g.,

Metrics 105
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What Every SaaS Startup Founder Should Know: A Conversation With Christoph Janz

15Five

I recently sat down with Christoph Janz , a Founding Partner of Point Nine Capital , an early-stage VC fund focused on SaaS and marketplaces. A former entrepreneur himself, he has become a renowned SaaS expert and is the author of the popular blog The Angel VC. Many of the SaaS companies we invest in follow those themes.

SaaS 0
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Building a Customer-Oriented Company: Strategies & Examples

Help Scout Leadership

This could look like a customer success team choosing to focus on churn and expansion metrics rather than product adoption scores and the stories they tell. Taking the time to report on customer-oriented metrics conveys to your team that these things are of the utmost importance. Having standards also means that you can report on them.

Sales 363