Remove Metrics Remove Retention Remove SaaS
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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. more than the same percentage increase in retention.

SaaS 236
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DAU/MAU is an important metric, but here’s where it fails

Andrew Chen

DAU/MAU has been a popular metric because of Facebook, which popularized the metric. This metric was always impressive for Facebook because it’s always been high. DAU/MAU isn’t the right metric there. In fact, for SaaS, it seems to be the exception not the rule. That’s awesome!

Metrics 106
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How to Measure HR Effectiveness with 12 Key Metrics

15Five

According to Gartner, 58% of organizations say a lack of relevant metrics to track HR progress is one of the top barriers to effective strategic planning. Most other business functions have a standard set of metrics that show the effectiveness of their team and how they’re contributing to the company’s bottom line (e.g.,

Metrics 105
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

Anand Iyer (Trusted) again, talks about the evolution from leadgen/search-based marketplaces to full-stack where the platform helps manage: 1) customer UX, 2) supply software tools, 3) retention/frequency, 4) transactional model, 5) trust/safety/risk, 6) pricing mgmt + guidance. How to think about frequency and retention?

Metrics 110
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The 10 Best Employee Survey Tools for 2024

Vantage Circle

Exit Interviews: Understand why employees are leaving and identify areas to improve retention. Boosting Retention : Regular surveys can point out underlying issues that contribute to employee dissatisfaction and turnover before good talent leaves.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111
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How to Build a Habit-Forming Enterprise Product

Nir Eyal

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. User retention is perhaps the most important metric for SaaS providers, who offer products or services that must engage customers regularly to ensure they don’t churn.

SaaS 63