Remove Metrics Remove Onboarding Remove SaaS
article thumbnail

6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

SaaS 94
article thumbnail

5 Ways How Employee Surveys Can Improve Hiring and Onboarding

Vantage Circle

It is a poor hiring and onboarding experience. A Glassdoor survey found that new hire retention can be improved by up to 82 percent by putting a strong onboarding program in place. But how does a company identify what's not working in their onboarding process and how to improve it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Value-first new user onboarding and how to stop losing new users you don’t even know you’re losing

Growth Hacker

Value-first onboarding and how to stop losing new users you don’t even know you’re losing Quick question. What’s the most important metric when it comes to converting sales through your SaaS product? It’s activated accounts, the number of new users that received value from your product during their onboarding.

article thumbnail

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. This is great.

Metrics 111
article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111
article thumbnail

Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. My immediate response, holy f*ing YES!!!! l hope you enjoy the post.

article thumbnail

Required reading for marketplace startups: The 20 best essays

Andrew Chen

Anand Iyer (ex-Threadflip) writes about using trust throughout the product: Ratings, Curation, Customer service, Mobile first, Good onboarding, Frictionless Payment, Social proof. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Angela Tran Kingyens (VersionOne) on a Marketplace metrics dashboard.

Metrics 110