Peter Winick

JUNE 19, 2023

And part of the consistency, frankly, especially in social media, is that the algorithms pick up on that, right. Some people will dive into a eight or ten page white paper, and for other people they would much rather do almost just about anything else. We’re going to do video, we’re going to do white papering.

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

OCTOBER 17, 2022

It doesn’t think about social media and you’ve got 5 to 8 seconds at most to get attention. Bill Sherman My mindset these days is if you’re doing a white paper, which is long form, you have to be willing to accept that your audience may only look at the cover of your white paper. And I think.

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

UVA Darden

JULY 27, 2022

Read more insights in the white paper. The preceding is drawn from Women in Leadership , a white paper featuring evidence-backed techniques and tools that leaders can leverage to reconfigure the playing field — for themselves and others. Women in Leadership. Sean Martin. Sean Martin. Women in Leadership.

Business Administration 97

Business Administration Administration Manager Media 97

Peter Winick

JANUARY 9, 2023

One of the ways he is accomplishing that is through social media, specifically LinkedIn, a platform he had previously ignored. Social media can be a powerful tool for reaching your audience, and by listening to your audience you can sharpen your content. It can’t just sit in a white paper or on the shelf somewhere.

Sales 130

Sales Sales Media Human Resources 130

UVA Darden

AUGUST 25, 2022

Read more insights in the white paper. The preceding is drawn from the white paper Diversity, Equity, Inclusion and 5 Things You Can Do to Normalize DEI in Your Organization. 1 Elsie Boskamp, “60+ Incredible Diversity in the Workplace Statistics [2022]: Facts You Need to Know,” Zippia, July 2022, [link]. Barrier No.

Diversity 98

Diversity Inclusion Business Administration Administration 98

UVA Darden

AUGUST 11, 2022

Women in Leadership: Read more insights in the white paper. The preceding is drawn from Women in Leadership , a white paper featuring evidence-backed techniques and tools that leaders can leverage to reconfigure the playing field — for themselves and others. Laura Morgan Roberts. 1 Shelley J. Correll, Katherine R.

Diversity 103

Diversity Energy Performance Review Assets 103

Peter Winick

AUGUST 1, 2022

” We discuss the way social media is constantly misused by sales people seeking to use it as a hunting ground full of traps rather than a fertile field for relationship-building. Steve is changing the mindset towards meaningful conversations and interactions, and teaching insights that will magnetically draw clients in.

Sales 240

Sales Sales Scaling Marketing 240

UVA Darden

MARCH 6, 2023

You can find many tools by searching online or connecting with other DEIB leaders on social media and sharing resources with each other. Normalize DEI in Your Organization Read more insights in the white paper Martin N.

Inclusion 105

Inclusion Diversity Business Administration Administration 105

UVA Darden

NOVEMBER 22, 2024

fosterl Fri, 11/22/2024 - 12:35 Image 25 November 2024 Data & Analytics Artificial Intelligence Simon Constable When ChatGPT launched two years ago, it threw generative artificial intelligence (AI) into the media limelight. See also, “ Building Stakeholder Trust in Artificial Intelligence, White Paper Spring 2024.”

Business Administration 96

Business Administration Administration Government Marketing 96

Peter Winick

MARCH 20, 2023

Thought leadership encompasses everything from “snackable content;” to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. Or other social media. That’s the science and the art of thought leadership. Back to Bob Smith. What did Bob say today?

Engineering 130

Engineering Media Marketing Education 130

Peter Winick

SEPTEMBER 26, 2022

So, the taking, the more technical work that would be appropriate for just as a kind of a white paper that may go to a certain technical audience. How do you define success in earned media over time? Well, I came to thought leadership through a more traditional PR and earned media path. Meghan Quinn Yeah, absolutely.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. So the obvious conclusion of this that many people reached was every company needs to become their own media company.

Media 130

Media Marketing Sales Sales 130

Peter Winick

JULY 31, 2023

So Legion is one of those things that gets teed up often of D Look, we got this lead from the white paper or we got that from this activity. And that that is actually one of the best ways to do it, because it’s not always going to be directly through a form like a white paper per se. Bill Sherman Right.

Sales 130

Sales Sales Marketing Metrics 130

UVA Darden

SEPTEMBER 22, 2022

The preceding is drawn from the white paper Diversity, Equity, Inclusion and 5 Things You Can Do to Normalize DEI in Your Organization. Read more insights in the white paper. Normalize DEI in Your Organization. About the Expert.

Diversity 59

Diversity Business Administration Administration Inclusion 59

Peter Winick

NOVEMBER 28, 2022

In a world where we judge when we scroll through social media and we determine, is it relevant to me or not in 2/2 bites, right? Because if we especially on social media, right, if we were at a conference, we would get to know each other even in a five minute sort of bumped into each other over coffee at the break between sessions.

Scaling 237

Scaling Software Marketing Recruitment 237

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Traditional marketing, which was heavily skewed to broadcast media, worked because it allowed marketers to reach a lot of people in a short amount of time at very low cost.

Marketing 14

Marketing User Experience Media Operations 14

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. We went on a media tour with it. We’ve repeated the media tour for the next two years. Then respond to those signals. “If Work with champions.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

APRIL 24, 2023

Bill Sherman So let’s also talk about how to create engagement among people for ideas, because I think the old days of handing someone textbook or a white paper and saying, go absorb this knowledge really doesn’t fly in this environment. So how do you get people curious? Manja Horner Well, awesome question.

Education 239

Education Marketing Diversity Inclusion 239

Peter Winick

OCTOBER 24, 2022

So, catching people when they’re scrolling on social media and it doesn’t matter the channel, they’re all got pros and cons. And again, it just doesn’t work because most people are terrified of posting things on social media. So, I find social selling. And I think we forget that as well.

B2B 145

B2B Sales Sales Marketing 145

UVA Darden

SEPTEMBER 22, 2022

The preceding is drawn from the white paper Diversity, Equity, Inclusion and 5 Things You Can Do to Normalize DEI in Your Organization. Read more insights in the white paper. Normalize DEI in Your Organization. About the Expert.

Diversity 40

Diversity Business Administration Administration Inclusion 40

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These "stakeholder media" aren't always Facebook or Twitter. But if that's the focus, it's surely misplaced.

Media 14

Media Marketing 14

Harvard Business Review

AUGUST 23, 2012

Earlier this year, Federal government officials released two privacy reports — the White House's White Paper and the FTC's Final Privacy Report — that together describe a national privacy policy for the foreseeable future. These companies knew that they were treading where others had feared to go.

Government 17

Government Advertising Engineering Media 17

AIHR

JULY 22, 2021

It’s your time to listen to that podcast that you liked between two leaders you admire and you want to hear their conversation, if you’re not ready to read that white paper, read that book, whatever it might be, if you don’t actually put that in your calendar and block it and defend it.

Education 98

Education Operations Human Resources Scaling 98

Harvard Business Review

JULY 14, 2011

Here are four strategies to consider: Schedule your social media presence. Specifically ask for referrals (which "forces" people to talk about you), cultivate reporters, attend networking events, and create a robust portfolio of content, from blog posts to white papers. Go somewhere cool.

Marketing 17

Marketing Media Accounts Manager 17

Harvard Business Review

JUNE 14, 2016

The rise of social media changed marketing. The movement of consumers from public social media to private messaging has been so rapid that Business Insider reported that the combined usage of the top four messaging apps now exceeds the combined usage of the top four social media apps. This just connects me with my real friends.”

Marketing 14

Marketing Media Scaling Benefits 14

Harvard Business Review

JULY 20, 2016

As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on.

Sales 15

Sales Sales Benefits Retention 15

Harvard Business Review

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

DECEMBER 15, 2015

Looking for the data that would yield my best-case outcome helps me figure out what kind of data is going to be relevant to my audience, and gives me a clear focus when I’m plowing through a mountain of survey results or social media analytics. Recognize your bias. To do that: Choose the right format. Lead with one or two numbers.

Marketing 15

Marketing Media Sales Sales 15

Harvard Business Review

JULY 14, 2017

Alexander Weinstein’s Children of the New World weaves together a series of mind-bending vignettes into a compelling vision of how social media could change our lives. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office.

Real Estate 15

Real Estate Biotech Engineering Transportation 15

Harvard Business Review

JANUARY 6, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands (if not millions) of results, including online articles, videos, white papers, blogs, and social media posts. Consider the impact of information technology and digital channels from the seller’s perspective.

B2B 13

B2B Sales Sales Media 13

Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. The world of digital marketing includes the functions of web, search, social media, e-mail, and digital advertising and media buying. Digital Marketing.

Marketing 15

Marketing Advertising Media Sales 15

Harvard Business Review

MAY 5, 2016

While you might use search results and social media postings to try to determine an executive’s specific challenges and desires, there are also some simple assumptions you can use to open doors, based on universal desires shared by most business leaders. It should express your brand personality but contain absolutely no pitch.

Sales 15

Sales Sales Marketing Media 15

Harvard Business Review

APRIL 13, 2018

The language you use in white papers and research papers, which are crafted for peers or senior stakeholders, cannot be easily transferred to other marketing documents. Once published, we distribute different versions of the stories across our social media channels. Jargon clutters your message and confuses the reader.

Marketing 15

Marketing Engineering Recruitment Media 15

Harvard Business Review

AUGUST 5, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Don’t believe the hype.

B2B 15

B2B Sales Sales Sales Funnel 15

Harvard Business Review

MARCH 3, 2017

My colleagues at the MIT Media Lab and Beth Israel Deaconess Medical Center tested this concept with medications , proving the viability of such an approach.

Hospitality 15

Hospitality Workflows Nonprofit Insurance 15

AIHR

MARCH 10, 2022

A big example we saw once was a marketing executive who was hired by a firm as a social media content manager or something, the role was of this nature. So we released our results, wrote a white paper, and released it that February 2020. Rochelle Haynes: Yeah, I think it is going back to that gap that we observed.

Travel 52

Travel Digital Transformation Onboarding Human Resources 52

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. What would happen if we turned the corporate university inside out?

Recruitment 14

Recruitment Leadership Development Marketing Sales 14