Peter Winick

JULY 24, 2023

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. Bill Sherman Well, and I think from a social media perspective, we all are doing that. You can put out the white paper. So nothing’s lost in translation. That’s tough.

Media 130

Media Marketing Sales Sales 130

Peter Winick

SEPTEMBER 26, 2022

This kind of vision can’t be measured in weeks or months – it can take years to see real results on a global scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! How do you define success in earned media over time?

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

JANUARY 9, 2023

One of the ways he is accomplishing that is through social media, specifically LinkedIn, a platform he had previously ignored. Social media can be a powerful tool for reaching your audience, and by listening to your audience you can sharpen your content. It can’t just sit in a white paper or on the shelf somewhere.

Sales 130

Sales Sales Media Human Resources 130

Peter Winick

NOVEMBER 28, 2022

In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And so it’s about scaling influence and impact. Transcript. Do I tap more?

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

MARCH 20, 2023

Thought leadership encompasses everything from “snackable content;” to a series of white papers that go super deep; to medium-sized, bespoke pieces of content; to broad, multi-sensory content. Or other social media. That’s the science and the art of thought leadership. Back to Bob Smith. What did Bob say today?

Engineering 130

Engineering Media Marketing Education 130

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. The through threads of all of these are honesty and trust. That’s how you generate an audience.

Media 130

Media Marketing Sales Sales 130

Peter Winick

APRIL 24, 2023

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Bill Sherman So we’ve been talking about taking ideas to scale and I think we’ve defaulted a little bit to. So how do you get people curious? Manja Horner Well, awesome question.

Education 239

Education Marketing Diversity Inclusion 239

Peter Winick

OCTOBER 24, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! So, catching people when they’re scrolling on social media and it doesn’t matter the channel, they’re all got pros and cons. It needs to have a brand to reach scale.

B2B 145

B2B Sales Sales Marketing 145

AIHR

JULY 22, 2021

It’s your time to listen to that podcast that you liked between two leaders you admire and you want to hear their conversation, if you’re not ready to read that white paper, read that book, whatever it might be, if you don’t actually put that in your calendar and block it and defend it.

Education 98

Education Operations Human Resources Scaling 98

Harvard Business Review

JUNE 14, 2016

The rise of social media changed marketing. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. How do you scale those interactions?

Marketing 14

Marketing Media Scaling Benefits 14

Harvard Business Review

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

MAY 5, 2016

The idea is that you only need a few dozen of the right high-level relationships to change the scale of your business. Instead, be ready to have an exploratory but informed conversation about an issue by researching news stories or mentions in their social media feeds. So don’t do it.

Sales 15

Sales Sales Marketing Media 15

Peter Winick

AUGUST 22, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! I’m not talking about modalities like white papers and podcasts. The email campaign, the social media campaign, all these things. Transcript. Let’s begin.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Harvard Business Review

OCTOBER 30, 2017

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. But GE’s core businesses don’t have the scale of those online businesses. He doubled GE’s investment in R&D. In 2015 Trian Partners, an activist investor, bought $2.5

Balance Sheet 8

Balance Sheet Revenue Assets Digital Transformation 8

Peter Winick

MAY 19, 2025

Bill Sherman So you are one of my favorite people, not only to follow on social media, but also to talk with and spar with on brain works and thinking. And you chose to include in the book a couple brain works and pieces of language that you’ve been developing on social media, at least that I know of for five years and possibly longer.

Marketing 164

Marketing Media Sales Sales 164

Peter Winick

JANUARY 4, 2024

Mark gives insight into being an embedded research house within Chick-fil-A and how pragmatism and leadership are the keys to balancing the scales between the two. Jane Hanson So here’s the thing is that in our world today, people don’t take a long time to read a white paper or to read. Peter Winick Sure.

Diversity 164

Diversity Recruitment Inclusion ROI 164