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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Strategic Business Growth: Putting “Social” Back in Social Media

Jackie Nagel

Understanding the vast extent of social media’s penetration into our daily existence is truly astounding. As we’ve traveled through time, the tactics employed in social media have evolved dramatically. The benefits social media has introduced are undeniable. Remember the trend of sharing your meal photos on Twitter?

Media 130
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Boost Your Business and Life with Follow Up

Mark Sandborn

She had a great product and an impressive website, but she struggled to get any sales in the first few weeks of launching. Within a few months, she was making consistent sales and her customer base was growing rapidly. Following up after a meeting or a sales call often seems like a lost art. So many neglect to do it.

Sales 254
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Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley

Peter Winick

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130
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7 Pillars of a Successful Social Media Strategy

Ascend

These 7 basic steps can help you launch an effective social media strategy to increase brand recognition, website visitors, and sales leads.

Media 94
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What Is Customer Happiness + 11 Ways to Inspire It

Help Scout Leadership

Point of sale studies. Social media. Base your sales experience and playbooks on previous purchases and other customer contexts. Your false promises lead to churn — and maybe even damaging reviews on social media or via word of mouth. Give your customers ways to provide their insights on how you could be doing better.

Metrics 338
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Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. And the industry still thrives; the average American consumes about six hours of media a day.