Peter Winick

APRIL 10, 2025

Strategies every CEO should embrace to maximize thought leadership ROI Today, we explore why investing in your personal brand and strategically targeting micro-media can outperform broad-based PR and vanity metrics. Micro-Media Outperforms Vanity Metrics: Dont chase big audiences for the sake of numbers.

Media 130

Media B2B Metrics Assets 130

Vantage Circle

MARCH 20, 2021

How will the strategy be implemented and sustained in a way that delivers high ROI? When you think about why people use social media, you will understand the importance of personalization. If our social media feeds were not so personalized and aligned with our preferences, we would surely not use them to the extent we do.

Employee Communications 116

Employee Communications ROI Implementation Media 116

Peter Winick

AUGUST 4, 2022

And coming in and doing more of the bite size thought leadership so you could quickly consume it through paid media, whether that be through LinkedIn or other outlets. Where’s the ROI and why do we why do we continue to spend and spend more? We were heavily investing into co-sponsor restaurants with big outlets as well.

Marketing 246

Marketing Software B2B Workflows 246

Andrew Chen

JUNE 21, 2018

If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities. Early startups should opt out of all of this. and think that’s what caused their success: Great brand.

Marketing 102

Marketing ROI Scaling Metrics 102

AIHR

SEPTEMBER 27, 2022

Social media continues to provide a means for people to vet and connect with potential employers. In fact, 52% of candidates first seek out the company’s sites and social media accounts to learn more about an employer. A strong social media presence also expands your reach and increases exposure to your employer brand.

Metrics 64

Metrics ROI Recruitment Media 64

AIHR

MAY 29, 2024

Human capital ROI Human capital ROI (HCROI) is an HR metric that measures the value an organization’s employees – individually or collectively – contribute as a result of the money spent on their recruitment, compensation, training, etc. They are action-oriented and measurable goals.

Recruitment 113

Recruitment Metrics ROI Human Resources 113

AIHR

AUGUST 25, 2019

Using this image we can see that hiring someone who is more suited for the job has the potential to create an enormous return on investment (ROI). A few examples are job boards, the company’s career page, social media, and sourcing agencies. This analysis enables you to calculate an ROI for different selection instruments.

Metrics 100

Metrics Recruitment ROI Onboarding 100

Vantage Circle

MAY 20, 2024

Employee Advocacy: These platforms provide software that offers Social Media Integrations, Tracking and Measuring Engagement, Content Booster, Publishing Studio, Content Analytics, Content Sources, Brand Communications, and Social Selling. Hootsuite provides a solution for communicating with people on social media platforms.

Employee Engagement 105

Employee Engagement Software Media ROI 105

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. So the obvious conclusion of this that many people reached was every company needs to become their own media company.

Media 130

Media Marketing Sales Sales 130

15Five

AUGUST 16, 2017

5) Wanna Calculate Your Employee Engagement ROI? For those who appreciate the cold, hard numbers, Nishikawa has devised a worksheet that revolves around calculating your employee engagement ROI. For his in-depth analysis on each of these flaws, as well as his recommended next steps and solutions, you can read the full article here.

Employee Engagement 107

Employee Engagement Human Resources ROI Revenue 107

Vantage Circle

OCTOBER 13, 2020

With a social media imitated feed, appreciating peers is fun, interactive, and timely. HR professionals should always estimate the ROI of any employee engagement initiatives in a work environment. Unless the people show any interest in such measures, employee commitment is just a said benefit on paper.

Employee Engagement 116

Employee Engagement Human Resources ROI Implementation 116

Vantage Circle

AUGUST 21, 2022

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. It can help the sales team achieve their growth goals, thereby improving the organization's ROI. Amplify the process by checking social media handles, such as LinkedIn, to know more about your potential teammate.

Human Resources 105

Human Resources Sales Sales Compensation 105

Peter Winick

DECEMBER 1, 2022

Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. And you’ve got to be able to show the ROI from that. And, you know, let me look at the vanity metrics on social media.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Walk Me

JANUARY 10, 2024

These terms carry diverse meanings across various contexts, including biology, engineering, and social media. They will analyze input from social media or surveys to drive changes in their products and services. Even within the realm of business writing, there exists variability in their usage.

Implementation 94

Implementation Employee Engagement Diversity Operations 94

AIHR

NOVEMBER 9, 2023

Then you can prioritize the investments that benefit your key customers and provide the best ROI. A good technique for prioritizing these investments is calculating an ROI through HR costing. Understand the costs, risks, and benefits of delivering your initiatives and services.

Human Resources 119

Human Resources Recruitment Digital Transformation Compensation 119

15Five

DECEMBER 13, 2022

From promises of promotions that never come to microaggressions happening in the organization to tone-deaf statements on social media, employees place most of the blame for the company’s missteps on HR. Another good example of this that Lily shared is giving an employee resource group the resources they need without asking about ROI.

Inclusion 97

Inclusion Diversity Organizational Change ROI 97

Vantage Circle

DECEMBER 16, 2021

Employee advocacy refers to the promotion of a company by its employees and the majority of the advocacy program is focused on social media promotion. Showcase the company culture with the help of appropriate social media posts. Easily integrate it with different marketing and social media tools. With advocacy, you can-.

Media 52

Media Marketing Sales Sales 52

Walk Me

JUNE 1, 2022

Change management increases the chances of success and ROI on digital transformation. If you use social media groups, who will moderate the conversations? Organizations create change management strategies to handle freakouts from the beginning of the transformation. And they lay it out on top of the digital transformation project.

Digital Transformation 118

Digital Transformation Change Management Manager Implementation 118

Vantage Circle

AUGUST 30, 2018

To maximize your ROI, your job is to invest in a comprehensive corporate health and wellness. Your employees are basically digital natives, the only form of socializing that they are good at is socializing in social media. So, if you wish to promote your Corporate wellness program, take it to social media, and it will work.

ROI 68

ROI Human Resources Employee Engagement Insurance 68

Harvard Business Review

OCTOBER 26, 2011

In the last few years, most companies have realized that social media is more than just the latest fad in communicating to the under-30 demographic, and is instead a generator of real dollars and cents value for their businesses. Social login is the latest tool for leveraging the enormous power of social media.

Media 15

Media ROI Advertising Accounts 15

Harvard Business Review

JULY 18, 2011

It's been an amazing voyage navigating the uncharted waters of social media with this Columbus-like pioneer of the medium. At the highest levels of companies, a remarkably naïve cynicism about social media remains. We can't make money off of social media, so why should I invest in it?". Social media is not really media.

Media 19

Media Advertising Recruitment ROI 19

AIHR

MAY 13, 2019

People think they’re too expensive, or they wonder about ROI. I mean, we have a lot of ROI data. We then determined that the ROI on that assessment alone saved companies in Europe millions and millions of euros and the ROI is about 500% on that one alone. Erik: That is very interesting.

ROI 17

ROI Implementation Benefits Media 17

Walk Me

MAY 8, 2023

Modern training helps keep businesses updated: maximizing technology, using social media, and understanding diversity and inclusion. In the long term, anyone would wish for an improved ROI from training activities. That might include communications techniques, sales, performance management, and customer services.

ROI 52

ROI Human Resources Inclusion Diversity 52

AIHR

JULY 17, 2023

But effective DEI initiatives require much more than simply making a statement on social media saying that you stand for diversity and inclusion. This includes job descriptions, website copy, social media communications, company emails, training materials, presentations, and meetings.

Implementation 98

Implementation Inclusion Diversity Recruitment 98

AIHR

SEPTEMBER 28, 2021

Where possible, select KPIs that demonstrate the HR department’s efforts to contribute to the bottom line by saving the business money, recruit top talent, and a healthy ROI. Be mindful that KPIs will vary depending on your industry, size, and position in the market. Recruitment KPIs help you measure success.

Recruitment 105

Recruitment KPI Metrics Advertising 105

Harvard Business Review

SEPTEMBER 27, 2011

Three years ago, I invented a social media metric. Here's the story: Three years ago, I was prepping for a meeting where I hoped to convince a major CPG brand that my celebrity client was more influential in social media than other celebrities, and therefore they should invest their dollars in my proposed "social media endorsement deal."

ROI 15

ROI Metrics Media Advertising 15

Growth Hacker

MARCH 29, 2022

Paid Media Here, tests were performed with offline conversion and data integration. But Robson points out that there might be other possibilities for your company besides paid media, such as inbound marketing, referral programs, omnichannel approach, etc. And, finally, here are the results collected: Media budget optimization.

Metrics 53

Metrics Banking Digital Transformation Media 53

Walk Me

SEPTEMBER 14, 2023

A communication strategy template is a quick-start guide to successful ways to get your message out quickly and effectively so you make a quick ROI, and everyone sings from the same song sheet. Stakeholders encompass employees, investors, customers, local officials, and media. For media, consider a press release detailing goals.

Change Management 52

Change Management ROI Media Diversity 52

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Although before that I was doing some freelance support of authors here and there and really figuring out how to leverage social media to get the word out about books.

Marketing 246

Marketing Nonprofit Revenue Sales 246

Harvard Business Review

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.

Media 15

Media ROI Metrics Sales 15

Harvard Business Review

NOVEMBER 10, 2015

Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. It began by simply allocating resources to each touch point as a direct function of its marginal ROI. Even this rather rough and ready approach sharply improved the company’s overall marketing ROI.

ROI 15

ROI Marketing Advertising Media 15

Vantage Circle

JUNE 23, 2022

In addition to writing compelling material for the company's online blog, social media pages, and press releases, your eCommerce writing team also needs to collaborate with SEO experts to improve your website's search engine rankings. And therefore, not investing in tools can prove counterproductive in the longer run.

eCommerce 98

eCommerce Manager Deliverables SaaS 98

Vantage Circle

MAY 20, 2024

Employee Advocacy: These platforms provide software that offers Social Media Integrations, Tracking and Measuring Engagement, Content Booster, Publishing Studio, Content Analytics, Content Sources, Brand Communications, and Social Selling. Hootsuite provides a solution for communicating with people on social media platforms.

Employee Engagement 52

Employee Engagement Software Media ROI 52

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. In the first year alone, the ROI of their training program was 400%. The company also included employee sentiment, measured through their Social Pulse. This was measured through A/B testing. Sick days at E.ON.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

AIHR

APRIL 6, 2023

As a rule of thumb, a full impact analysis, or training Return-on-Investment (ROI) calculation, is only justified in 5% of all training, specifically for training with a high investment that tackles a critical business issue ( Philips, 2003 ). What will be the instructional strategies, media, and methods?

Implementation 105

Implementation Sales Sales User Experience 105

Harvard Business Review

JANUARY 9, 2014

Social media has come a long way. No doubt there has been incredible business uptake of social media over the last few years. But what if these social media projects were only scratching the surface of social media’s business value? the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,

Media 15

Media ROI Marketing Accounts 15

Chief Executive

JANUARY 4, 2023

Sarcos was created by a venture at the University of Utah in the 1980s and was acquired by Raytheon in 2007, soon thereafter attracting media attention for an exoskeleton it had developed for the U.S. The ROI is quick for our products,” she says. “We The defense contractor spun off Sarcos in 2015.

Scaling 52

Scaling ROI Operations Marketing 52