Peter Winick

NOVEMBER 28, 2022

In addition to paywalls, scaling, and crafting a narrative, we discuss authenticity and entertainment. Three Key Takeaways: Leaving the paywall behind can have long term benefits that offset the revenue made from being behind the paywall. And so it’s about scaling influence and impact. Transcript. Do I tap more?

Scaling 237

Scaling Software Marketing Recruitment 237

Chief Executive

FEBRUARY 13, 2023

out of 10 on our scale (1=poor and 10=excellent), unchanged from last month. I do not see recessionary pressures on our business at this time, but the prospect is hard to ignore through the constant chatter of the media.” Meanwhile, 70 percent of CEOs project increases in revenues, unchanged from the month prior.

Revenue 98

Revenue Software Scaling Media 98

AIHR

JUNE 3, 2024

AI candidate sourcing IBM’s Global AI Adoption Index reveals that about 42% of enterprise-scale companies have actively deployed AI in their businesses. Create job postings: Write and share job descriptions on various job boards, company websites, and social media platforms.

Recruitment 111

Recruitment ROI Diversity Advertising 111

Peter Winick

JANUARY 11, 2024

He’s a trailblazer in customer experience innovation that over 25 years in the industry, he’s transformed insights into substantial revenue for 500 plus clients, Harvard grad and engineering, which is interesting to be in the customer experience space coming from there. David is the CEO of Motiv. David Ewing Yeah. Fair question.

Sales 278

Sales Sales Marketing Scaling 278

Chief Executive

NOVEMBER 4, 2022

Can we grow revenue by adding incremental premium content? Are we looking for bottom-line revenue or top-line subscriber growth? Is our marketing, product offering, or media budget superior to competitors? The beauty of IWIK is that it scales. Do we want to attract a different target customer, for example, GenZ?

Revenue 98

Revenue Scaling Education Media 98

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. The through threads of all of these are honesty and trust. That’s how you generate an audience.

Media 130

Media Marketing Sales Sales 130

Get Lighthouse

JULY 1, 2022

When founders and CEOs are asked what their biggest challenge is, they typically fall among this set: Turnover Productivity Process management Shipping times/revenue cycles Job role design People and leadership pipelines Relationships with customers The need to be more innovative. They use politics and play favorites to assign work.

Performance Review 135

Performance Review Balance Sheet Performance Management Manager 135

Peter Winick

MARCH 9, 2023

And it wasn’t until college that I got involved in one of those organizations that I’m currently operations manager for called Latter-Day Saints in Publishing Media in the Arts that I started to join this organization of the whole range. You had authors, beginning authors just like me. Jeremy Madsen Exactly. That’s it.

Marketing 130

Marketing Sales Sales Media 130

AIHR

MAY 29, 2024

Revenue per FTE Revenue per FTE (full-time equivalent) is an HR metric that measures the revenue an organization generates per full-time equivalent employee. HR term example: “Revenue per FTE converts the hours that part-time and contingent workers make into full-time equivalents.”

Recruitment 113

Recruitment Metrics ROI Human Resources 113

Andrew Chen

JANUARY 9, 2020

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. Series B- Bet on the revenue. Fascinating infographic: Top grossing media franchises of all time. However, as you scale, each cohort gets worse.

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

MARCH 18, 2019

– scaling: mid level engineer. Or where we see Kylie Jenner built a multi-hundred million dollar revenue stream selling stuff on Instagram? But I never liked the model because it felt like it could never scale. For marketplace companies, “revenue” that’s actually “gross bookings” or GMV. This is pretty great.

Metrics 94

Metrics Revenue Retention Marketing 94

Chief Executive

SEPTEMBER 14, 2022

According to our latest Accenture research on AI among 1,200 global companies, “AI Achievers”—those companies that are the most AI-mature—enjoy 50% greater revenue growth, clearly outpacing their competitors. Many wondered about scaling AI, its impact on the operating model, and how to embed the technology in their organizations.

Engineering 52

Engineering Revenue Scaling Banking 52

Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. Don't count revenue from one-time or stagnant sources. That's where you'll find the only relevant social-media metrics.

Metrics 22

Metrics Media Revenue Sales 22

AIHR

MAY 9, 2022

Sales increase, revenues grow, and company culture is enhanced. You can add text-based feedback from other channels like social media posts, Glassdoor reviews, emails, and even internal communication channels like Slack data. Using close ended-questions with a numerical scale (e.g. Increasing employee retention.

Employee Engagement 98

Employee Engagement Onboarding Retention Implementation 98

AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. This is a funnel-like process that begins with a vacancy.

Recruitment 98

Recruitment Onboarding Diversity Human Resources 98

Vantage Circle

AUGUST 21, 2022

Creating a positive impact on even a few customers can fetch references and referrals, thereby boosting new revenue streams. Amplify the process by checking social media handles, such as LinkedIn, to know more about your potential teammate. Customer Success: Do not confine the sales team's success to just numbers.

Human Resources 105

Human Resources Sales Sales Compensation 105

AIHR

NOVEMBER 28, 2022

Rank performance on scales: Ranking performances according to pre-defined scales is a great way to quantify performance versus expectations. Goal: To ensure deadlines are met Objectives: To ensure that a graphic designer meets their design deadlines and that social media campaigns can go live on time as a result.

Metrics 126

Metrics Implementation Sales Sales 126

Chief Executive

NOVEMBER 7, 2022

on our 10-point scale, the Index is now 18 percent off its January high (6.95), though it remains well above its July trough of 5.12. Despite the negative media coverage of an impending U.S. Chief Executive ’s latest CEO Confidence Index finds the leading indicator continuing to trend downward in November.

Revenue 52

Revenue Transportation Scaling Metrics 52

Peter Winick

JANUARY 5, 2023

That’s your buyer, where you have to put your thumb on the scale and say, I need to spend more energy connecting with them because they pay the bills. But then you have now new ways of scaling it and of disseminating that and of and of also creating new business models for it. Art Kleiner Yeah, but it happens in a non-linear way.

KPI 130

KPI Education Deliverables Culture Change 130

Peter Winick

MARCH 30, 2023

He explains how revenue is the guiding principle, and you have to have the right mentality to take a product to the marketplace. Revenue generation is the guiding principle. And the revenue generation is to me is the guiding principle you have to sell. If they don’t, then it’s best they move on. You have to sell.

Cash Flow 130

Cash Flow Revenue Marketing Sales 130

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or are you trying to scale its success? It’s asked often for good reason. Or are you focused on fending off competitors? Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Chief Executive

OCTOBER 20, 2022

billion (FY2022 revenue) company, one that will allow for more “customer magic.” It brings drag-and-drop ease and efficiency to the customer-data revolution for companies from the enterprise scale of Ford down to midsize marketing agencies. But exciting as it is, Genie isn’t what’s really resonating in the room. The Connector.

Software 98

Software Scaling Sales Sales 98

Peter Winick

JUNE 29, 2023

Those are the pieces that cause an idea to reach scale further and faster. And that helps scale the idea faster. So when you have clearly identified target avatars, those could be buyers, they could be analysts, they could be people in the media, they could be policymakers. Bill Sherman Absolutely. Maybe after this.

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Increase benefits: Guaranteed revenue, online payments. Because you won’t.

Retention 111

Retention User Experience Travel Marketing 111

Chief Executive

OCTOBER 12, 2022

However, the sentiment is definitely true if you are looking to be a venture capital-based business or any business that has “scaled” long-term growth prospects—which typically means a business with the potential to be at or over $100 million. Travel is a size and scale game. It’s a great place to start.

Marketing 52

Marketing Travel B2B Cash Flow 52

AIHR

SEPTEMBER 1, 2022

In this episode of All About HR season 2, we talk with Noah Warder — Head of People @ Guusto — about making VC-backed companies people-first, sustainable, and revenue-driven. Too many founders and investors are not focused on building sustainable, revenue-driven, people-first organizations. They are focused on growth at all costs.

Revenue 52

Revenue Hospitality Retention Scaling 52

Peter Winick

FEBRUARY 19, 2024

People are social media are not looking to be sold to. And the companies who figure that out, they see greater innovation, greater profits, greater revenue growth than any other companies. I have never seen a platform that can kind of tap into those evangelists at scale, and because those are the people that can really make it so.

B2B 268

B2B Marketing B2C Sales 268

Peter Winick

AUGUST 8, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! We place the sea level folks within those organizations, the CEOs, Chief Financial Officers, Heads of HR, Chief Revenue Officer. Transcript. Chief Technology Officer.

Human Resources 233

Human Resources Diversity Marketing Engineering 233

Andrew Chen

DECEMBER 1, 2021

And launching and scaling these products requires a mastery of “network effects,” one of the most-used but misunderstood jargon terms in the industry. For social networks, these are often the content creators that generate the media everyone consumes. The Hard Side of a network is, by definition, hard to scale.

Marketing 95

Marketing Assets Recruitment Operations 95

Harvard Business Review

AUGUST 7, 2012

I have been thinking lately about how hard it is to scale start-ups. But once the company has honed in on a strong value proposition and found initial product-market fit, what is the best approach to scaling it? After all, scaling is hard. billion in revenue, over $1 billion in gross profit and $500 million in EBITDA.

Scaling 16

Scaling Revenue Marketing Media 16

Peter Winick

OCTOBER 5, 2023

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 286

Scaling Nonprofit Revenue Marketing 286

Peter Winick

OCTOBER 10, 2022

As a consultant, he teaches business owners to streamline their marketing approach, increase revenue, and scale strategically. John Jantsch is the President and Founder of “Duct Tape Marketing,” and author of “Duct Tape Marketing.”

Marketing 189

Marketing Sales Sales B2B 189

AIHR

FEBRUARY 14, 2024

Improve time-to-hire: A lengthy recruitment process can result in a longer time-to-hire, impacting your company’s ability to grow and scale. Revenue impact: Direct contributions to sales or revenue through their work, such as closing deals, enhancing product development, or improving service delivery. What is ROI for hires?

ROI 59

ROI Recruitment Metrics Advertising 59

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Vantage Circle

JANUARY 31, 2022

They work hard and scale the extra mile to fulfill their responsibilities. A study shows that companies with engaged employees produce 26% higher revenue. Satisfied customers are the key to higher revenue and profit generation. Here's why you need to incorporate employee engagement ideas into your work culture.

Employee Engagement 98

Employee Engagement Benefits Onboarding Diversity 98

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Industry leaders were buoyant because advertising revenues continued to grow over the next couple of years. This post isn’t for you. Thought so.

Revenue 13

Revenue Advertising Balance Sheet Marketing 13

Andrew Chen

JANUARY 9, 2020

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. Series B- Bet on the revenue. Fascinating infographic: Top grossing media franchises of all time. However, as you scale, each cohort gets worse.

Marketing 52

Marketing Retention B2B Scaling 52