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Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley

Peter Winick

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130
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Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

It is also a dilemma for streaming services for which advertising is seen as a potentially stable revenue source. 7 Consumer Clusters and Their Media Diets That is where the research comes in. Palomba and his co-authors asked survey respondents for a detailed description of their “media diet” — the media that they consume each day.

Media 98
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How to Start Preparing for Summer Marketing and Sales

Zenefits

While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months. Organize summer company sales around holidays. 4th of July.

Sales 98
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. There’s direct revenue from book sales. How can you measure it?

ROI 49
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Transformation During Crisis | Simon Leslie

Peter Winick

Today, I’m talking with Simon Leslie, the co-founder and CEO of Ink Global, a media company that connects brands with global audiences. Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. This is Peter Winick.

Travel 173
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4 Ways Leaders Can Shape Company Culture To Impact Revenue & Profits

15Five

What is your strategy for lifting revenue or becoming more profitable? Bottom-line driven leadership makes sense, especially when startups and small companies face immense pressure from investors to hit revenue goals and face a future that’s uncertain, at best. Is it all about raising the bottom line , no matter the cost?

Revenue 42
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Getting Focused on Growth | David Ewing

Peter Winick

In addition, we can help you implement marketing, research, and sales. David Ewing Well, it’s a little bit even more nuanced than that, because whenever we’re dealing with a sale, we’re dealing with usually far more than 2 or 3, sometimes five or even ten decision makers. Contact us for more information.

Sales 289