Peter Winick

DECEMBER 1, 2022

Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes?

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

UVA Darden

NOVEMBER 22, 2024

fosterl Fri, 11/22/2024 - 12:35 Image 25 November 2024 Data & Analytics Artificial Intelligence Simon Constable When ChatGPT launched two years ago, it threw generative artificial intelligence (AI) into the media limelight. See also, “ Building Stakeholder Trust in Artificial Intelligence, White Paper Spring 2024.”

Business Administration 96

Business Administration Administration Government Marketing 96

Peter Winick

JULY 31, 2023

So Legion is one of those things that gets teed up often of D Look, we got this lead from the white paper or we got that from this activity. And then I think you also need to just determine, agree upon and regularly evaluate what are the metrics that you want to track and that you can track. That is just the truth. For a moment.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. So the obvious conclusion of this that many people reached was every company needs to become their own media company.

Media 130

Media Marketing Sales Sales 130

Peter Winick

APRIL 24, 2023

Bill Sherman So let’s also talk about how to create engagement among people for ideas, because I think the old days of handing someone textbook or a white paper and saying, go absorb this knowledge really doesn’t fly in this environment. So how do you get people curious? Manja Horner Well, awesome question.

Education 239

Education Marketing Diversity Inclusion 239

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. So when we engage, we are literally having a business-level discussion around the metrics they’re trying to drive. We went on a media tour with it.

Retention 98

Retention Travel Digital Transformation Software 98