Vantage Circle

MARCH 20, 2021

How will the strategy be implemented and sustained in a way that delivers high ROI? When you think about why people use social media, you will understand the importance of personalization. If our social media feeds were not so personalized and aligned with our preferences, we would surely not use them to the extent we do.

Employee Communications 116

Employee Communications ROI Implementation Media 116

Peter Winick

DECEMBER 1, 2022

Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes?

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

NOVEMBER 21, 2022

With social media data, we no longer need to “write into the void,” just hoping our message hits the audience in the right way. Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And like you said, don’t try and get everyone forget that vanity metric. And why should I care?

Metrics 246

Metrics Sales Sales Retention 246

AIHR

SEPTEMBER 28, 2021

KPIs (key performance indicators) are strategic metrics tied to an organization’s short and long-term goals. What’s the difference between recruitment KPIs and metrics? KPIs are also metrics, but they are the most vital measures for your organization and should be specifically tied to company goals and objectives.

Recruitment 105

Recruitment KPI Metrics Advertising 105

AIHR

NOVEMBER 29, 2022

Metrics to track in the Attraction stage: Employer branding metrics will help you track the attraction stage of the employee life cycle: Candidate demographics: This metric will help you know who your employer brand attracts. Monitor your onboarding metrics and use them to identify areas where you can make improvements.

Onboarding 133

Onboarding Retention Metrics Recruitment 133

AIHR

JUNE 30, 2023

The return on investment (ROI) of selection can be calculated through a utility analysis. For instance, if you are hiring for an entry-level position, you may want to try campus recruiting and leverage the advertisement functionality of social media channels like Instagram or TikTok. So, what does your employer brand say about you?

Recruitment 26

Recruitment Onboarding Metrics Software 26

Vantage Circle

MAY 20, 2024

Employee Advocacy: These platforms provide software that offers Social Media Integrations, Tracking and Measuring Engagement, Content Booster, Publishing Studio, Content Analytics, Content Sources, Brand Communications, and Social Selling. Hootsuite provides a solution for communicating with people on social media platforms.

Employee Engagement 105

Employee Engagement Software Media ROI 105

AIHR

NOVEMBER 9, 2023

Then you can prioritize the investments that benefit your key customers and provide the best ROI. A good technique for prioritizing these investments is calculating an ROI through HR costing. Understand the costs, risks, and benefits of delivering your initiatives and services.

Human Resources 119

Human Resources Recruitment Digital Transformation Compensation 119

Peter Winick

MARCH 6, 2023

Spencer lays out the three phases of thought leadership he has seen from company blogs in the early days of the internet, to more sophisticated uses blending owned content with earned, paid, and social media. So the obvious conclusion of this that many people reached was every company needs to become their own media company.

Media 130

Media Marketing Sales Sales 130

Growth Hacker

MARCH 29, 2022

Harada proposed the following steps: Step one: Set the Right Metric Let’s say you’re analyzing two CPAs (Cost Per Action) campaigns to find out what has a higher performance. But the question is: are you really using the right metric to measure your growth strategy? That’s why choosing the right metric is so important.

Metrics 53

Metrics Banking Digital Transformation Media 53

Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Although before that I was doing some freelance support of authors here and there and really figuring out how to leverage social media to get the word out about books. The better metric would probably be, Wow.

Marketing 246

Marketing Nonprofit Revenue Sales 246

AIHR

JULY 17, 2023

But effective DEI initiatives require much more than simply making a statement on social media saying that you stand for diversity and inclusion. The task force aimed to drive systemic change by listening to those affected, setting goals and tracking relevant metrics, and creating new programs and processes as part of the solution.

Implementation 98

Implementation Inclusion Diversity Recruitment 98

Vantage Circle

JUNE 23, 2022

As an eCommerce business, you are used to looking at the world through the prism of eCommerce metrics like AOV (average order value) and CPMs (cost per thousand impressions). It is possible to set KPIs for a graphic designer based on open rates, conversion rates, and engagement metrics like (time spent, bounce rate, etc.).

eCommerce 98

eCommerce Manager Deliverables SaaS 98

Walk Me

AUGUST 1, 2022

A management dashboard is a useful tool that is used to showcase essential data and metrics such as KPIs. This is achieved through innovative reporting software that enables C-level executives, project managers, and CEOs to gain enhanced visibility of organization-wide performance metrics with up-to-date, real-time data.

Manager 52

Manager Project Management Metrics ROI 52

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. In the first year alone, the ROI of their training program was 400%. Business performance would increase if these three metrics would go up. This was measured through A/B testing. Sick days at E.ON. Employee retention.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Harvard Business Review

SEPTEMBER 27, 2011

Three years ago, I invented a social media metric. The dilemma, I knew, was the metrics. I knew that the company would expect me to defend my client's value with the standard "cold metrics"--reach, frequency, page views, impressions, eyeballs captured. Still, I believed in this blend of cold and warm metrics.

ROI 15

ROI Metrics Media Advertising 15

Harvard Business Review

JULY 18, 2011

It's been an amazing voyage navigating the uncharted waters of social media with this Columbus-like pioneer of the medium. At the highest levels of companies, a remarkably naïve cynicism about social media remains. We can't make money off of social media, so why should I invest in it?". Social media is not really media.

Media 20

Media Advertising Recruitment ROI 20

Harvard Business Review

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.

Media 15

Media ROI Metrics Sales 15

Harvard Business Review

NOVEMBER 10, 2015

Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. This is a blunt metric: maybe the consumer had a different interaction with the brand that influenced them. It began by simply allocating resources to each touch point as a direct function of its marginal ROI.

ROI 15

ROI Marketing Advertising Media 15

Vantage Circle

MAY 20, 2024

Employee Advocacy: These platforms provide software that offers Social Media Integrations, Tracking and Measuring Engagement, Content Booster, Publishing Studio, Content Analytics, Content Sources, Brand Communications, and Social Selling. Hootsuite provides a solution for communicating with people on social media platforms.

Employee Engagement 52

Employee Engagement Software Media ROI 52

Harvard Business Review

JANUARY 9, 2014

Social media has come a long way. No doubt there has been incredible business uptake of social media over the last few years. But what if these social media projects were only scratching the surface of social media’s business value? the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,

Media 15

Media ROI Marketing Accounts 15

Harvard Business Review

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players?

Media 15

Media Scaling Metrics ROI 15

Harvard Business Review

MARCH 4, 2013

We were concerned with the wrong metric. A metric contains a single type of data, e.g., video views or equipment donations. This is what separates data from metrics. You can't pick your data, but you must pick your metrics. Organizations become their metrics. Metrics are what you measure. What happened?

Metrics 14

Metrics ROI Scaling Media 14

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Because you won’t. The main benefit is generally brand-building.

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

JULY 6, 2015

To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. links from high-authority publishers), and total social media shares generated by each campaign.

Advertising 15

Advertising ROI Marketing Media 15

Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. A more generic company which hopes to cater to a very general market are better off if they invest in a social media platform. The relevance of social media advertising cannot be ignored. Social media is gasoline.” – Jay Baer.

Advertising 40

Advertising A/B Testing Media Implementation 40

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? She felt they were a huge waste of time with limited ROI. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Harvard Business Review

MARCH 3, 2015

When it comes to business, we talk too much about social media and expect too little. But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” Because 90% of U.S.

Media 15

Media Advertising Sales Sales 15

Harvard Business Review

MAY 11, 2012

If you're already running a social media customer relations team, you're well positioned to respond. At a higher level, our research on Pinterest speaks to the necessity of asking some tough questions about any new social media platform, and taking a data-driven approach to finding the answers.

Media 20

Media ROI Metrics Revenue 20

Harvard Business Review

NOVEMBER 26, 2012

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world.

Media 15

Media ROI Metrics Marketing 15

Harvard Business Review

NOVEMBER 10, 2011

From where I sit as the Global Head of Digital AT Pepsico Beverages, charged with navigating our brands foray into the digital world, I see three big changes: The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing. They will be trailers into deeper branded digital experiences.

Advertising 17

Advertising ROI Metrics Marketing 17

Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. Intel formed a special Marketing ROI (MROI) team – a first-of-its-kind collaboration between marketing and finance.

Marketing 15

Marketing ROI Sales Sales 15

Harvard Business Review

JULY 15, 2015

People under 35 spend almost four hours per day on social media , and more of that time is being spent engaging with brands. McKinsey’s analysis shows that 30% of social media users prefer social care to phoning customer service. So how can companies increase their ROI of social media customer service?

Media 15

Media Travel ROI Accounts 15

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Once goals are set, however, there are tools to track ROI milestones that are currently dark holes in most marketing budgets. New technology goes further.

ROI 14

ROI Sales Sales Revenue 14

AIHR

APRIL 9, 2024

Recruiting metrics are an essential part of data-driven hiring and recruitment. However, if you would keep track of every recruiting metric you could find on the web, you’d have no time left to do actual recruiting! Contents What are recruiting metrics? Recruiter performance metrics 22. Time to fill 2. Time to hire 3.

Metrics 105

Metrics Recruitment ROI Onboarding 105

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Because you won’t. The main benefit is generally brand-building.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

SEPTEMBER 27, 2011

You should be able to expect your CHRO to offer solutions for improving any of your business metrics through employee alignment and engagement. Increasingly the way to reach the next generation of employees is through social media , both to recruit them and to engage them. Your CHRO thinks of email as modern technology.

Cash Flow 15

Cash Flow Human Resources Metrics SaaS 15