Ascend

MARCH 18, 2024

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 96

Sales Sales Marketing 96

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible.

Sales 98

Sales Sales Marketing Revenue 98

Harvard Business Review

DECEMBER 5, 2023

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 120

Sales Sales Marketing Manager 120

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 98

Sales Sales Marketing 98

Chief Outsiders

APRIL 22, 2024

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

Sales 68

Sales Sales Marketing Benefits 68

Chief Outsiders

APRIL 20, 2023

Why do the Marketing and Sales departments always have to be at odds, blaming each other for poor results? As a company leader, you just want them to work together and get more sales, right? That’s the way it is in so many businesses. But it doesn’t have to be.

Sales 98

Sales Sales Marketing 98

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 63

Sales Sales Marketing Revenue 63

Peter Winick

JANUARY 18, 2024

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 286

Marketing Government Engineering Advertising 286

Chief Outsiders

JANUARY 17, 2023

When it comes to corporate synergy, there’s perhaps no greater return on your investment than to align your sales and marketing efforts. One study found that sales and marketing teams, when well-aligned, can wring out 200 percent more revenue as a result of their collaboration.

Sales 98

Sales Sales Marketing Revenue 98

Chief Executive

MAY 20, 2022

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98

Sales Sales Marketing Revenue 98

Chief Outsiders

JANUARY 31, 2023

I marvel at the fact that CEOs continue to be disappointed by their marketing outcomes. In fact, 70 percent cite that marketing isn’t delivering for them as expected. Art Saxby, Chief Outsiders CEO, has expertly covered the difference between Sales and Marketing in his blog.

Sales 97

Sales Sales Marketing Revenue 97

Peter Winick

NOVEMBER 10, 2022

The post Are you using thought leadership to support your branding, marketing and sales activities? appeared first on Thought Leadership Leverage.

Sales 139

Sales Sales Marketing 139

Forbes Leadership

JANUARY 29, 2023

With more and more data at our fingertips, the pressure for marketers to utilize that data to positively impact sales has also increased. 80% of CEOs expect marketers to drive company growth.

Sales 92

Sales Sales Marketing 92

Harvard Business Review

MARCH 15, 2024

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly.

Compensation 135

Compensation Sales Sales Marketing 135

Harvard Business Review

SEPTEMBER 24, 2024

Closing a sale is the result of earlier actions such as customer discovery, lead qualification, and performance management. Framework IT improved its sales process by better qualifying prospects, understanding key stakeholders, and promoting its differentiators, leading to increased deal sizes and customer satisfaction.

Sales 128

Sales Sales Performance Management Manager 128

Peter Winick

AUGUST 1, 2022

An interview with Steve Watt about enabling sales and thought leaders for the long game. Steve is the Director of Market Insights at Seismic, the world’s largest enablement platform. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content.

Sales 240

Sales Sales Scaling Marketing 240

Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 123

Marketing Sales Sales Benefits 123

Zenefits

JUNE 2, 2022

Summer is a great time to launch new marketing initiatives. While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months.

Sales 98

Sales Sales Marketing Small Business 98

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 136

Marketing Sales Sales 136

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Ascend

FEBRUARY 6, 2024

Sellers and marketers talk to the same people, but sellers do it one-to-one, and marketers push to a broader audience. Their roles and goals are tied together because they both approach the same people for a sales conversation. That’s why they must collaborate and cooperate in their outreach efforts.

Sales 52

Sales Sales Marketing 52

Chief Outsiders

JUNE 21, 2022

You spend countless hours, and endless resources, to encourage your sales team to dump leads into the top of your sales funnel, with the hopes of squeezing them through the tiny orifice at the bottom. Once those precious few fall out the bottom and onto your client rolls, now what?

Sales Funnel 115

Sales Funnel Sales Sales Marketing 115

Ascend

MARCH 7, 2024

When sales and marketing teams align well, they achieve greater profitability and better annual revenue growth. Creating a solid partnership between sales and marketing requires a strategic approach that treats the two teams as critical partners in achieving a single revenue-generating goal.

Revenue 52

Revenue Sales Sales Marketing 52

Harvard Business Review

JULY 23, 2024

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. Here are the top three to avoid when giving a sales presentation: being overly informative vs. persuasive, failing to close, and “winging it.”

Sales 129

Sales Sales Marketing 129

Chief Outsiders

JANUARY 23, 2023

The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.

Sales 52

Sales Sales Marketing Revenue 52

Forbes Leadership

MARCH 31, 2023

Silos between event marketers, sales and data can lead to decreased value across the board.

Sales 104

Sales Sales Marketing 104

Ascend

MAY 20, 2024

Here are 5 ways marketing videos benefit the sales pipeline and growth plan and 4 tips to ensure success!

Sales 52

Sales Sales Marketing Benefits 52

Help Scout Leadership

AUGUST 22, 2023

We compiled the 25 best books for entrepreneurs on marketing, sales, and customer service. Each book is a must-read for aspiring entrepreneurs. Read the full article

Sales 75

Sales Sales Marketing 75

Chief Outsiders

OCTOBER 2, 2024

The same is happening in the SaaS industry ; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold.

SaaS 63

SaaS Sales Sales Marketing 63

Peter Winick

DECEMBER 18, 2022

And it’s the difference between marketing and selling as a thought leader. And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. And selling is different than marketing. The post Are you marketing or selling?

Marketing 130

Marketing Sales Funnel B2C Sales 130

Forbes Leadership

AUGUST 3, 2022

In purposefully and effectively bringing sales and marketing closer together, B2B organizations are poised to gain a deeper understanding of the buying process and unlock new opportunities.

B2B 88

B2B Sales Sales Marketing 88

Forbes Leadership

AUGUST 26, 2022

While marketing and sales are natural partners, within agencies, these teams are often siloed, and the lack of collaboration between them can be detrimental not only to their own performance but also to the company’s bottom line.

Sales 92

Sales Sales Marketing 92

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

Sales Funnel 115

Sales Funnel Marketing Sales Sales 115

Harvard Business Review

JANUARY 3, 2024

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 139

Marketing Scaling Operations Sales 139

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 71

Sales Sales Revenue Marketing 71

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 142

Insurance Sales Sales Education 142

Chief Outsiders

SEPTEMBER 25, 2024

As a healthcare marketing specialist , I know how challenging it can be to articulate your value to your target customers. I often see what people think are effective value propositions, but they're just sales-based marketing buzzwords that require a dictionary, an encyclopedia, or a concordance to understand.

Marketing 58

Marketing Sales Sales 58