Chief Outsiders

APRIL 22, 2024

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

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Sales Sales Marketing Benefits 173

Chief Outsiders

FEBRUARY 6, 2023

You and your leadership team may have a good handle on your marketing strategy, but prior to moving forward with that strategy, it’s a good idea to conduct a sales assessment to ensure your sales team can execute flawlessly. What’s at stake?

Sales 245

Sales Sales Marketing 245

Chief Outsiders

JUNE 23, 2023

Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. In fact, a recent report projects that the global market for sales enablement tech will grow at a 15 percent rate over the next five years, topping $9 billion by 2028.

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Chief Outsiders

JUNE 15, 2023

Part 2: Finding the Right Talent for the Game Here today, gone tomorrow: Did you know that the average tenure of a sales professional is just about a year and a half? It’s a mind-blowing statistic that is, on the surface, an indicator of the rigors of a sales role, in any market segment.

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Sales Sales Marketing Sales Funnel 243

Chief Outsiders

JANUARY 10, 2023

With an average tenure of fewer than seven years, according to some estimates, the CEO has little runway with which to work in creating market and revenue success. It’s an unfamiliar place for many CEOs – particularly those in the SMB and mid-market space.

Marketing 246

Marketing Sales Sales Revenue 246

Help Scout Leadership

AUGUST 22, 2023

We compiled the 25 best books for entrepreneurs on marketing, sales, and customer service. Each book is a must-read for aspiring entrepreneurs. Read the full article

Sales 187

Sales Sales Marketing 187

Chief Outsiders

FEBRUARY 13, 2023

Sales methodology provides the framework for how different steps in your sales process are carried out in the pursuit of sales development, customer success, and revenue growth. There are countless sales methodologies, and many are very similar or built around the same concept.

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Sales Sales Revenue Marketing 240

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 162

Sales Sales Marketing Revenue 162

Peter Winick

JANUARY 18, 2024

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 286

Marketing Government Engineering Advertising 286

Peter Winick

AUGUST 1, 2022

An interview with Steve Watt about enabling sales and thought leaders for the long game. Steve is the Director of Market Insights at Seismic, the world’s largest enablement platform. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content.

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Sales Sales Scaling Marketing 240

Chief Outsiders

JANUARY 23, 2023

The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.

Sales 130

Sales Sales Marketing Revenue 130

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 182

Sales Sales Revenue Marketing 182

Chief Outsiders

APRIL 6, 2023

From a global pandemic to a robust rebound, and a return to spending skittishness, it’s been difficult to pinpoint exactly how the market is going to react to the transaction of commerce. The past three years have been heady times indeed for sellers. CEOs need a safe harbor because the marketplace represents a rolling sea of choppy tides.

Sales 278

Sales Sales Marketing Sales Funnel 278

Peter Winick

AUGUST 4, 2022

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246

Marketing Software B2B Workflows 246

Chief Outsiders

MAY 1, 2023

At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth. Not one of you reading this blog would disagree: We live in a world of information overload.

Marketing 246

Marketing Sales Sales KPI 246

Chief Outsiders

JANUARY 23, 2024

But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty.

Marketing 290

Marketing Sales Sales 290

Chief Outsiders

OCTOBER 2, 2024

The same is happening in the SaaS industry ; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold.

SaaS 162

SaaS Sales Sales Marketing 162

Chief Outsiders

AUGUST 25, 2022

As we try to determine whether old style, hand-to-hand, touch-it-and-feel-it marketing can compete in today’s switched on, always moving world, is it possible that a bird feather holds the key to the question posed in our headline? By Atul Minocha and Paul Sparrow.

Marketing 264

Marketing Revenue Sales Sales 264

Chief Outsiders

MARCH 18, 2024

In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue.

Sales 173

Sales Sales Revenue Marketing 173

Chief Outsiders

SEPTEMBER 25, 2024

As a healthcare marketing specialist , I know how challenging it can be to articulate your value to your target customers. I often see what people think are effective value propositions, but they're just sales-based marketing buzzwords that require a dictionary, an encyclopedia, or a concordance to understand.

Marketing 147

Marketing Sales Sales 147

Chief Outsiders

OCTOBER 10, 2024

In today's competitive healthcare landscape, securing and effectively utilizing marketing budgets is crucial for success. I recently spoke with Scott Alexander from Jairus Marketing about smart budgeting in today’s healthcare industry.

Marketing 147

Marketing Hospitality Sales Sales 147

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 145

Insurance Sales Sales Education 145

Help Scout Leadership

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

SaaS 200

SaaS Marketing Retention Onboarding 200

Chief Outsiders

AUGUST 1, 2024

Marketers are often under intense pressure to get campaigns to work without adequate leadership support or understanding as to how to successfully test digital channels. After all, it takes just minutes to set up an ad account on Google or Facebook. Then you’re good to go, right? Not necessarily.

Marketing 173

Marketing Accounts Sales Sales 173

Peter Winick

FEBRUARY 20, 2023

An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Three Key Takeaways: You need to find where your passion meets the needs of the market. Lee Colan Sure.

Marketing 246

Marketing Sales Sales Scaling 246

Chief Outsiders

APRIL 21, 2022

If you are a CEO that is lamenting slowing sales and lagging growth at your company, it’s tempting to place the blame directly at the feet of the sales team – those well-intentioned front-line soldiers who are responsible to turn your solutions into the bucks that feed the company growth.

Sales 245

Sales Sales Marketing Strategic Planning 245

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 98

Sales Sales Marketing 98

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Chief Outsiders

JANUARY 9, 2025

Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, Ive tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

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Metrics Marketing KPI Revenue 162

Chief Outsiders

OCTOBER 17, 2023

Yet I have seen my share of “Executive-Level Dysfunction” (ELD) in my years as a sales and marketing executive, and the results are predictable: Quagmires. Though achieving consensus-by-gummy-bear may work on television, we should be smart enough to know that the last place for petulant, child-like behavior is the C-suite.

Sales 290

Sales Sales Marketing 290

Michael McKinney

JANUARY 16, 2023

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. His mattress chain was struggling with traffic, and with the Great Recession right around the corner, sales had gone from slow to sluggish. The company’s extensive sales training far exceeded that of competitors.

Advertising 228

Advertising Sales Sales Marketing 228

Chief Outsiders

JANUARY 31, 2024

With the economy continuing in a state of uncertainty, CEOs of mid-market companies are assessing options for growth in 2024. One thing is clear: Doing more of the same activities will not help businesses break through growth inertia.

Marketing 173

Marketing Sales Sales 173

Chief Outsiders

MAY 2, 2024

How Marketing and Sales Work Together Increase Your Brand’s ROI I’ve seen it before–a company’s sales department blaming the marketing department for ineffective marketing and the marketing department blaming sales for not properly incubating leads and getting potential customers to convert.

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ROI Sales Sales Marketing 173

Chief Outsiders

MAY 16, 2024

Getting into QBR practice its benefits, like getting your broader team buy-in on your sales and marketing team issues, creating a sense of urgency on important cross-team action items, building a learning culture within your team, sharing new product initiatives in advance, collect and measure customer feedback (or NPS) regularly.

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Sales Sales Marketing Benefits 182

Lolly Daskal

SEPTEMBER 13, 2024

The rapid pace of technological advancement and evolving business models are transforming the job market at an unprecedented rate. Public Relations Specialist: Social media, content marketing, and real-time digital communication have dramatically shifted the field. Sales Representative: E-commerce is growing.

Sales 215

Sales Sales Human Resources Operations 215

Mark Sandborn

MARCH 15, 2023

She had a great product and an impressive website, but she struggled to get any sales in the first few weeks of launching. She also learned a lot about her target market and made improvements to her website and product offerings based on the feedback she received. So many neglect to do it. Send a Thank-You.

Sales 254

Sales Sales Media Benefits 254

Peter Winick

SEPTEMBER 5, 2023

Taking a niche product offering to market using thought leadership. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget? If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

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Education Marketing Sales Sales 244