Harvard Business Review

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 145

Marketing Sales Sales Benefits 145

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 145

Marketing Sales Sales 145

Peter Winick

OCTOBER 3, 2023

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 304

Marketing Rollout Revenue Recruitment 304

Ascend

FEBRUARY 29, 2024

When sales and marketing teams are aligned, sales pipelines are larger, and customer conversion rates are higher, putting companies on the fast track to growth. After all, both sellers and marketers want to communicate with the same people and achieve the same end goal: new sales.

Sales 97

Sales Sales Marketing 97

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 145

Insurance Sales Sales Education 145

Ascend

MARCH 18, 2024

Blogging isn't just a marketing activity: it's the foundation of sales and marketing. Here's how to use blog articles to increase sales.

Sales 98

Sales Sales Marketing 98

Ascend

APRIL 1, 2024

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call.

Sales 98

Sales Sales Marketing 98

Harvard Business Review

SEPTEMBER 24, 2024

Closing a sale is the result of earlier actions such as customer discovery, lead qualification, and performance management. Framework IT improved its sales process by better qualifying prospects, understanding key stakeholders, and promoting its differentiators, leading to increased deal sizes and customer satisfaction.

Sales 145

Sales Sales Performance Management Manager 145

Peter Winick

FEBRUARY 20, 2023

An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Three Key Takeaways: You need to find where your passion meets the needs of the market. Lee Colan Sure.

Marketing 246

Marketing Sales Sales Scaling 246

Harvard Business Review

MARCH 7, 2024

Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.

Sales 145

Sales Sales Manager Team Management 145

Harvard Business Review

JULY 23, 2024

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. Here are the top three to avoid when giving a sales presentation: being overly informative vs. persuasive, failing to close, and “winging it.”

Sales 143

Sales Sales Marketing 143

Harvard Business Review

JANUARY 3, 2024

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 145

Marketing Scaling Operations Sales 145

Harvard Business Review

JUNE 7, 2024

In a series of nine experimental studies involving around 2,000 individuals considering online or retail purchases of a variety of products, the authors found precise discount depths — the difference between the original and sale price — can increase purchase intentions by up to 21%.

Sales 143

Sales Sales Marketing 143

Harvard Business Review

MAY 21, 2024

When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s needs. It involves listening, making an emotional connection, and thinking from the customer’s point of view.

Sales 145

Sales Sales Marketing 145

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Harvard Business Review

NOVEMBER 28, 2023

In the past, hours of leg work and research were required to create relevant and resonant sales interactions. Modern sales platforms have the potential to help the average seller get to expert-level preparedness, in a fraction of the time, increasing their relevance and credibility with buyers.

Sales 145

Sales Sales Team Management Marketing 145

Harvard Business Review

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 145

Marketing Diversity Media Sales 145

Peter Winick

SEPTEMBER 7, 2023

Curtis tells us how being in the market place every day while creating content creates a constant cycle of feedback as content goes out to the audience, gets live reactions, and can be revised based on that input. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Marketing 306

Marketing Sales Sales Implementation 306

Peter Winick

SEPTEMBER 5, 2023

Taking a niche product offering to market using thought leadership. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget? If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Education 244

Education Marketing Sales Sales 244

Harvard Business Review

OCTOBER 2, 2024

If you’re a founder — or aspire to be one — this episode is for you.

Sales 124

Sales Sales Marketing Manager 124

Peter Winick

OCTOBER 19, 2023

Explore the significance of sales, marketing, productization, and distribution in amplifying your thought leadership. Courage, Differentiation, and Knowing Your Market: Dive into the importance of courage in thought leadership.

Marketing 264

Marketing Sales Sales 264

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

Sales Funnel 116

Sales Funnel Marketing Sales Sales 116

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Sales 296

Sales Sales Biotech Education 296

Peter Winick

NOVEMBER 16, 2023

Three Key Takeaways: For authors, the success of a book is typically not measured in sales but in the additional business generated from the book. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales.

Marketing 298

Marketing Sales Sales Energy 298

Harvard Business Review

SEPTEMBER 25, 2024

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Marketing 136

Marketing Sales Sales 136

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 145

Marketing B2C B2B Advertising 145

Peter Winick

NOVEMBER 14, 2022

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. Product, investors, marketing. Eric shares how thought leadership is important for the sales team, helping them understand and share the organization’s goals and values right from the moment of hiring.

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. In addition, we can help you implement marketing, research, and sales.

Sales Funnel 305

Sales Funnel Sales Sales Marketing 305

Peter Winick

JUNE 19, 2023

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

OCTOBER 21, 2024

Bill Sherman explores the art of pitching with Joanne Tombrakos, storyteller, marketing strategist, NYU professor, podcaster and writer. For leaders, entrepreneurs, and marketers, her advice is clear: simplify your message, make it relatable, and always lead with value. I was on the advertising sales side of the business.

Sales 271

Sales Sales Marketing Advertising 271

Peter Winick

JUNE 15, 2023

An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.

Marketing 130

Marketing Sales Sales Media 130

Peter Winick

SEPTEMBER 18, 2023

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

Government 304

Government Sales Sales Scaling 304

Peter Winick

FEBRUARY 12, 2024

a renowned provider of solutions for companies venturing into the global expansion market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Education 306

Education Marketing Compliance Sales 306

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 143

Marketing Sales Sales 143

Harvard Business Review

OCTOBER 6, 2023

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Cash Flow 145

Cash Flow Marketing Sales Sales 145

Peter Winick

JANUARY 26, 2024

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 261

Revenue Sales Sales Diversity 261

Harvard Business Review

MAY 31, 2024

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

Sales 144

Sales Sales Marketing 144