Remove Marketing Remove ROI Remove White Paper
article thumbnail

Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” We’ll explain them more in the white paper that comes out later.

ROI 47
article thumbnail

Culture as a Strategic Tool | Clint Tripodi

Peter Winick

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. When working in a highly commoditized market you have to position yourself as a business partner, not just a solution. And so the broker goes out, changes markets or Right.

Insurance 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. So, there are times where it has a journalistic lean, a content strategy or content marketing. And marketers. Transcript. Peter Winick Yeah.

Marketing 237
article thumbnail

Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Spencer Ante Yeah.

Media 130
article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 14
article thumbnail

IT Can’t Be Slower than the Rest of the Business - SPONSOR CONTENT FROM IBM

Harvard Business Review

IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. Angelia Herrin, host.

article thumbnail

Best of 2023 featuring Jenna Fisher, Mark Miller, Lily Zheng, and Jane Hanson

Peter Winick

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And I would argue there’s a huge ROI on each and every one up. Contact us for more information. I would agree with all of those.

Diversity 169