Peter Winick

OCTOBER 3, 2023

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in. And I immediately.

Marketing 304

Marketing Rollout Revenue Recruitment 304

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 145

Insurance Sales Sales Education 145

Chief Executive

JULY 7, 2022

This has left companies with little choice but to double down on their go-to-market strategies. CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. Product and service innovation also play a significant role in maintaining and growing market share.

Revenue 97

Revenue Sales Sales Marketing 97

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 145

Marketing B2C B2B Advertising 145

Zenefits

JUNE 2, 2022

Summer is a great time to launch new marketing initiatives. While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months.

Sales 98

Sales Sales Marketing Small Business 98

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Chief Outsiders

JUNE 23, 2023

Part 3: Technology Platforms for the Win The market for sales enablement platforms has never been more robust. As companies like yours clamor for clients, revenue, and growth, they’re showering billions on the latest technology tools to help get them there.

Sales 98

Sales Sales Revenue Marketing 98

Eric Jacobson

OCTOBER 25, 2023

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 105

Sales Sales Revenue Energy 105

AIHR

JUNE 13, 2023

Are you looking to create a sales compensation plan for your company? organizations spend more than $800 billion each year to manage their sales force, with $200 billion devoted solely to compensation. Contents What is sales compensation? Sales compensation is a critical aspect of B2B organizations. Almost 80% of U.S.

Compensation 105

Compensation Sales Sales Metrics 105

Ascend

MARCH 7, 2024

When sales and marketing teams align well, they achieve greater profitability and better annual revenue growth. Creating a solid partnership between sales and marketing requires a strategic approach that treats the two teams as critical partners in achieving a single revenue-generating goal.

Revenue 52

Revenue Sales Sales Marketing 52

Forbes Leadership

FEBRUARY 17, 2023

The three-legged marketing, sales and product stool works best when all parties have equal footing and can plan strategy and tactics together.

Sales 74

Sales Sales Marketing Revenue 74

Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 64

Sales Sales Marketing Revenue 64

Chief Outsiders

JANUARY 10, 2023

With an average tenure of fewer than seven years, according to some estimates, the CEO has little runway with which to work in creating market and revenue success. It’s an unfamiliar place for many CEOs – particularly those in the SMB and mid-market space.

Marketing 98

Marketing Sales Sales Revenue 98

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Sales 296

Sales Sales Biotech Education 296

Chief Outsiders

FEBRUARY 13, 2023

Sales methodology provides the framework for how different steps in your sales process are carried out in the pursuit of sales development, customer success, and revenue growth. There are countless sales methodologies, and many are very similar or built around the same concept.

Sales 96

Sales Sales Revenue Marketing 96

Help Scout Leadership

AUGUST 22, 2023

Don’t miss out on revenue opportunities hiding in your support queue. Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Read the full article

Revenue 81

Revenue Account Management Sales Sales 81

Peter Winick

FEBRUARY 12, 2024

a renowned provider of solutions for companies venturing into the global expansion market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Education 306

Education Marketing Compliance Sales 306

Peter Winick

JUNE 15, 2023

An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.

Marketing 130

Marketing Sales Sales Media 130

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 72

Sales Sales Revenue Marketing 72

Chief Outsiders

APRIL 5, 2022

Thank you for joining me today for the eulogy of the marketing qualified lead, or MQL. Once hailed as the best way to affix a value to a prospective sale in the digital age, we are here to toll the bell to its early demise. What led to the hastened death of the MQL?

Revenue 90

Revenue Sales Sales Marketing 90

Peter Winick

NOVEMBER 9, 2023

When working in a highly commoditized market you have to position yourself as a business partner, not just a solution. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. This is Peter Winick.

Insurance 304

Insurance Human Resources Sales Sales 304

Harvard Business Review

JULY 14, 2023

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 82

Software Marketing Sales Sales 82

Peter Winick

AUGUST 29, 2024

Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” There’s direct revenue from book sales. Last thing that I’m going to talk about is this question of sales.

ROI 49

ROI Sales Sales Revenue 49

Peter Winick

FEBRUARY 21, 2024

Source: Take Your Thought Leadership to the Next Level – All Things Book Marketing Podcast – Smith Publicity, Inc. Peter Winick is the founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties.

Revenue 130

Revenue Marketing Sales Sales 130

Chief Outsiders

MARCH 18, 2024

In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue.

Sales 69

Sales Sales Revenue Marketing 69

Chief Outsiders

JANUARY 23, 2023

The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.

Sales 52

Sales Sales Marketing Revenue 52

Chief Outsiders

DECEMBER 17, 2024

For mid-market CEOs navigating growth, aligning sales, marketing, and customer success can feel like herding cats. A fractional chief revenue officer (CRO) offers a cost-effective solution to this challenge, bringing executive-level expertise to unite revenue functions without the full-time price tag.

Revenue 59

Revenue Sales Sales Marketing 59

Peter Winick

JANUARY 11, 2024

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. And I’m actually something starting a consulting firm in your 24 is like marketing new wine, you know, it’s like wine, fresh new wine.

Sales 289

Sales Sales Marketing Scaling 289

Chief Executive

FEBRUARY 9, 2023

And while this exercise is valuable for any company, family businesses are fabulously unique and include dynamics not found in public companies and PE firms, which are essentially always for sale. The post To Rev Up Your Family Business, Prep For Sale appeared first on ChiefExecutive.net.

Sales 98

Sales Sales Benchmarking Compensation 98

Vantage Circle

AUGUST 21, 2022

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

Human Resources 93

Human Resources Sales Sales Compensation 93

Harvard Business Review

OCTOBER 31, 2022

The right process can help you boost revenue, expand margins, and successfully launch new products — even in challenging economic times.

Sales 93

Sales Sales Revenue Team Management 93

Peter Winick

OCTOBER 10, 2022

Now that publishing is easier and openly available, we see more books hitting the market than ever before. Andy Paul is the author of “Sell Without Selling Out,” Host of the “Sales Enablement Podcast with Andy Paul,” and is a Top 50 Global Sales Expert, consulting with the biggest businesses in the world.

Marketing 189

Marketing Sales Sales B2B 189

Peter Winick

JANUARY 27, 2023

Don’t view book marketing as a project with an end date. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. It’s all about book sales and units and all that. So I just will.

Marketing 246

Marketing Nonprofit Revenue Sales 246

Peter Winick

FEBRUARY 19, 2024

If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Transcript Bill Sherman Where does thought leadership fit within a marketing ecosystem? Contact us for more information. I 100% agree.

B2B 280

B2B Marketing Sales Sales 280

Forbes Leadership

NOVEMBER 28, 2022

Effective ABM creates a virtuous cycle where sales teams nurture reliable sources of recurring revenue while creating content they can use to attract new customers, customers are rewarded for their loyalty and all parties benefit from ongoing, data-driven and highly personalized outreach.

Accounts 81

Accounts Marketing Revenue Sales 81

Peter Winick

FEBRUARY 6, 2023

Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.

Travel 173

Travel Sales Sales Media 173

Chief Executive

APRIL 26, 2023

” is a question that clearly was not asked enough in the Anheuser-Busch offices with their recent marketing campaign. It is a case study of costly missteps about customer awareness, marketing and communication that should be examined by leaders and boards. Sales have declined about 10% since this occurred. Would yours?

Sales 98

Sales Sales Marketing Revenue 98