Chief Outsiders

MARCH 27, 2024

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial.

Sales 162

Sales Sales Marketing Revenue 162

Chief Outsiders

APRIL 11, 2024

Learn how to accelerate revenue growth by shortening your sales cycle. Discover the seven steps to success and a real-life example of significant growth achieved through effective marketing strategies.

Sales 182

Sales Sales Revenue Marketing 182

Chief Outsiders

JANUARY 23, 2023

The numbers don’t lie: Companies that align their sales and marketing functions win more business , keep more customers , and reap far more revenue than those who don’t. However, true alignment for many organizations can be evasive, and for others, it can be entirely absent.

Sales 130

Sales Sales Marketing Revenue 130

Chief Outsiders

MARCH 18, 2024

In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue.

Sales 173

Sales Sales Revenue Marketing 173

Peter Winick

OCTOBER 17, 2024

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. Profit is more about strategy than sales alone. in revenue for each dollar spent.

ROI 281

ROI Revenue Sales Sales 281

Chief Outsiders

FEBRUARY 16, 2022

If your sales funnel is lurking in the shadows, it may be because it’s filled with people who are trying to avoid the spotlight. They make your metrics charts look happy but your sales teams – not so much. (Blog 1) Step Zero: The Dark Funnel.

Sales Funnel 130

Sales Funnel Revenue Marketing Sales 130

Chief Outsiders

AUGUST 25, 2022

As we try to determine whether old style, hand-to-hand, touch-it-and-feel-it marketing can compete in today’s switched on, always moving world, is it possible that a bird feather holds the key to the question posed in our headline? By Atul Minocha and Paul Sparrow.

Marketing 264

Marketing Revenue Sales Sales 264

Help Scout Leadership

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

SaaS 200

SaaS Marketing Retention Onboarding 200

Chief Executive

MAY 20, 2022

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98

Sales Sales Marketing Revenue 98

Chief Executive

MAY 11, 2023

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Since businesses are also short on cash, their marketing effort has to be undertaken in the most economically efficient way possible.

Sales 98

Sales Sales Marketing B2C 98

AIHR

OCTOBER 18, 2022

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 145

Insurance Sales Sales Education 145

Help Scout Leadership

JUNE 15, 2021

A positive customer experience might not necessarily result in a sale in a particular moment, but by creating and delivering a great experience, the company positions the customer to be more likely to purchase in the future. This both provides greater benefit to the customer and often a path to increased revenue for the company.

SaaS 290

SaaS Sales Sales Onboarding 290

Chief Executive

JULY 7, 2022

This has left companies with little choice but to double down on their go-to-market strategies. CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. Product and service innovation also play a significant role in maintaining and growing market share.

Revenue 97

Revenue Sales Sales Retention 97

Peter Winick

JANUARY 26, 2024

For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

Revenue 255

Revenue Diversity Sales Sales 255

Chief Outsiders

JANUARY 6, 2023

Certainly, it takes more than a shot of caffeine to grow B2B sales, revenues, and relevance – but there’s a story brewing here that we believe holds the secret to relevance in today’s marketplace.

B2B 245

B2B B2C Revenue Sales 245

AIHR

NOVEMBER 9, 2021

Revenue per employee remains one of the most important but often overlooked business and HR metrics. Revenue per employee metric can be tricky, as you have to work through variables and ensure you calculate accurately. Let’s have a look at the revenue per employee definition, formula, and calculation in more detail.

Revenue 105

Revenue Metrics Sales Sales 105

Zenefits

JUNE 2, 2022

Summer is a great time to launch new marketing initiatives. While January through April aren’t known for high levels of spending , sales rebound in the summer months. Unless you work in a highly seasonal industry (like bathing suits or sunscreen), online retailers tend to see a drop in their sales during the summer months.

Sales 98

Sales Sales Marketing Small Business 98

Peter Winick

JULY 31, 2023

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130

Sales Sales Marketing Metrics 130

Chief Outsiders

FEBRUARY 14, 2023

In part two we explore the core tenet of every successful ABM initiative – orchestration of activities across sales, marketing, and customer success teams.

ROI 130

ROI Revenue Accounts Sales 130

Chief Outsiders

FEBRUARY 21, 2023

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 130

ROI Revenue Sales Sales 130

Chief Outsiders

JANUARY 9, 2025

Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, Ive tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

Metrics 162

Metrics Marketing KPI Revenue 162

Lolly Daskal

AUGUST 19, 2024

AI Optimizes Pricing Strategies : AI-powered pricing algorithms analyze vast amounts of data, including competitor prices, customer behavior, and market trends. These algorithms enable dynamic pricing, allowing companies to optimize prices in real-time, maximizing revenue and profits.

Revenue 208

Revenue Implementation Assets Marketing 208

Forbes Leadership

FEBRUARY 17, 2023

The three-legged marketing, sales and product stool works best when all parties have equal footing and can plan strategy and tactics together.

Sales 74

Sales Sales Marketing Revenue 74

Eric Jacobsen Blog

OCTOBER 25, 2023

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 105

Sales Sales Revenue Energy 105

Help Scout Leadership

MAY 12, 2021

Even so, it can be difficult for empathetic customer service staff to think about customers in terms of business revenue. You may also look at the percentage of revenue you retain from your customers, which can show customers who are still returning but are spending in larger or smaller amounts than before. Your sales team.

Retention 294

Retention Revenue Sales Sales 294

AIHR

JUNE 13, 2023

Are you looking to create a sales compensation plan for your company? organizations spend more than $800 billion each year to manage their sales force, with $200 billion devoted solely to compensation. Contents What is sales compensation? Sales compensation is a critical aspect of B2B organizations. Almost 80% of U.S.

Compensation 105

Compensation Sales Sales Metrics 105

Ascend

MARCH 7, 2024

When sales and marketing teams align well, they achieve greater profitability and better annual revenue growth. Creating a solid partnership between sales and marketing requires a strategic approach that treats the two teams as critical partners in achieving a single revenue-generating goal.

Revenue 52

Revenue Sales Sales Marketing 52

Peter Winick

JUNE 15, 2023

An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. The market is expected to grow.

Marketing 130

Marketing Sales Sales Media 130

Chief Outsiders

APRIL 20, 2022

“There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.” ? Peter Drucker. Why is it that the best run companies often have the hardest time growing?

Engineering 214

Engineering Marketing Operations Sales Funnel 214

Help Scout Leadership

APRIL 27, 2021

From a business perspective, user adoption has a significant impact on several important metrics, including customer acquisition cost (CAC), customer lifetime value (CLTV), customer churn rate, and average revenue per user (ARPU). Market to your existing customers (not just prospects). Why do customers use your product?

SaaS 236

SaaS Onboarding B2B Retention 236

Mark Sandborn

FEBRUARY 10, 2024

Financial Health and Sustainability Sound financial management, diversification of revenue streams, and long-term financial planning are vital in weathering financial crises and market fluctuations. In a crowded market place, extraordinary products stand out. They derive important insights from the data.

Operations 211

Operations Benchmarking Human Resources Sales 211

Chief Outsiders

DECEMBER 12, 2024

B2B marketing is broken. The root of the issue lies in a need for more understanding of the complex nature of marketing. Marketing involves navigating a multi-dimensional equation to guide prospects from unawareness to consideration and purchase, a complex, non-linear journey with varying durations.

Marketing 130

Marketing B2B Metrics Revenue 130

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Sales 283

Sales Sales Biotech Education 283

Peter Winick

NOVEMBER 9, 2023

When working in a highly commoditized market you have to position yourself as a business partner, not just a solution. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. This is Peter Winick.

Insurance 292

Insurance Human Resources Sales Sales 292

Peter Winick

FEBRUARY 12, 2024

a renowned provider of solutions for companies venturing into the global expansion market. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Education 294

Education Compliance Marketing Sales 294

Help Scout Leadership

SEPTEMBER 14, 2021

It delivers insights that improve your product, marketing, and/or service. Though that level of insight isn’t the norm, learning how people use your products and services can help improve your efforts in many ways — down to how you position your product in the market and who you sell it to. It increases the lifetime value of customers.

Small Business 321

Small Business Metrics Marketing Scaling 321

Peter Winick

AUGUST 29, 2024

Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” There’s direct revenue from book sales. Last thing that I’m going to talk about is this question of sales.

ROI 47

ROI Revenue Sales Sales 47