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How Support Teams Can Improve Customer Retention

Help Scout Leadership

What is customer retention and how is it measured? Customer retention , then, is all the work you do to keep that customer coming back again and again. Plugging these numbers in to the formula, we get: (580-100)/500 x 100 = 96% retention. Why customer service teams should care about retention.

Retention 294
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7 Retention Marketing Strategies for Ecommerce Merchants

Help Scout Leadership

Looking to improve the customer retention rates for your online store? Adopt these seven simple ecommerce retention marketing strategies. Read the full article

eCommerce 189
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The Retailer’s Dilemma - Acquisition or Retention?

Chief Outsiders

That got me thinking about that often ignored, but important aspect of marketing for many companies – retention. Last year, the CEO of JCPenney talked with the Wall Street Journal about “doubling down on existing clients.” For some companies, keeping a customer is far more profitable than acquiring a new one. But is that true for all?

Retention 241
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Relationship Marketing: The Value of Marketing to Current Customers

Help Scout Leadership

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

Marketing 246
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How To Empower Your Workforce With Modern Fertility Benefits

Speaker: Andrea Wuchiski

Join us for an insightful session that highlights the strategic importance of fertility benefits in today’s competitive job market. This session will delve into how comprehensive fertility benefits can bridge generational gaps, support employees’ health, and enhance workplace satisfaction.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout Leadership

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

SaaS 200
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales. Transcript.

Marketing 246
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Future of HR: Navigating Transformation in the Digital Age

Speaker: Jeremy York

We'll discuss strategies for attracting and retaining highly skilled talent in competitive markets and explore the evolving conversation around diversity as organizations move beyond initial frameworks to create truly inclusive cultures.