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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 293
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Navigating the Choppy Waters of Recession: A Healthcare Marketing Survival Guide

Chief Outsiders

It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red. This alarming statistic not only signifies the urgency for change but also beckons a strategic pivot in how healthcare entities approach marketing.

Marketing 285
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales. Transcript.

Marketing 246
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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Future of HR: Navigating Transformation in the Digital Age

Speaker: Jeremy York

We'll discuss strategies for attracting and retaining highly skilled talent in competitive markets and explore the evolving conversation around diversity as organizations move beyond initial frameworks to create truly inclusive cultures.

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Lead with Empathy, Speak with Candor | Kim Scott

Peter Winick

Kim Scott Yeah, well, you know, I had a strange motivation for my career as an operating executive. Peter Winick There’s a market. So I think most people who write, most people who have been operating executives are not interested in writing. And these were people who had been serious operating executives.

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Navigating Virtual Teams and Complexity Theory | Dr. Robert Gordon

Peter Winick

I actually ended up at another different company building some other ships for a different operator. And so because, you know, I had worked at Crystal Cruises at Viking Cruise Line, I also worked with a residency which operates the ship called The World, which is the only private residential cruise ship at sea.

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Behind The Curtain: How Todays Political Climate is Steering HR and DEI in 2025

Speaker: Hanh Nguyen

Join us for a candid discussion as we unravel the complexities of today’s challenges - from shifting labor markets to evolving workforce expectations. Global HR and Operations Leader, Hanh Nguyen, will share insights on how to sustain DEI and HR initiatives amid the uncertainty looming in the year ahead.