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A CEO’s Guide to Marketing Performance | Metrics Matter

Chief Outsiders

Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, Ive tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

Metrics 162
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. In this episode, we sit down with Winston Henderson, Founder of ICAD Marketing and ICAD Equip.

Sales 244
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Driving Revenue with Marketing: How to Reap the Rewards of a Mutually Beneficial Plan

Chief Outsiders

Sure, if you’re like most companies, you have the digital tools you need to generate marketing-qualified leads, or MQLs, by the scads and buckets – casting a broad net through newsletters, promotional emails, social media mentions, website interactions – you know, the entire digital gamut.

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9 Employee Wellbeing Metrics to Track Right Now

AIHR

With people leaving organizations in droves and a tight labor market, there has never been a more urgent time to focus on employee wellbeing and engagement. Let’s have a look at all you need to know about employee wellbeing metrics. Contents What are employee wellbeing metrics? Useful employee wellbeing metrics.

Metrics 144
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Revenue per Employee: Definition, Formula, and Calculation

AIHR

Far too often, organizations focus on financial metrics and return on capital investments instead of truly measuring the contributions made by talented employees. Revenue per employee remains one of the most important but often overlooked business and HR metrics. Contents What is revenue per employee?

Revenue 105
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A CEO’s Guide to Marketing Performance

Chief Outsiders

B2B marketing is broken. The root of the issue lies in a need for more understanding of the complex nature of marketing. Marketing involves navigating a multi-dimensional equation to guide prospects from unawareness to consideration and purchase, a complex, non-linear journey with varying durations.

Marketing 130
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19 HR Metrics Examples: Making Data-Driven Decisions in 2024

AIHR

HR metrics provide a data-driven approach to managing human capital, offer insights into the effectiveness of HR practices, and ultimately predict the future. Let’s take a look at the commonly used HR metrics and how you can track and utilize them in your organization. Contents What are HR metrics?

Metrics 105