Chief Outsiders

FEBRUARY 8, 2024

Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately.

Marketing 284

Marketing 284

Chief Outsiders

DECEMBER 19, 2023

Article 6 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth.

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Marketing Diversity Strategic Planning 290

Chief Outsiders

FEBRUARY 9, 2023

Become a big fish in your pond In my previous blog, “What Tech CEOs Get Wrong About Positioning,” we introduced the concept of market positioning – and specifically, how it helps your customers connect the dots between their needs and your product or service.

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Marketing Strategic Planning Manager 264

Chief Outsiders

NOVEMBER 9, 2023

Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%.

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Marketing B2B Strategic Planning 289

Chief Outsiders

NOVEMBER 21, 2023

Recent research reveals a concerning trend - while 90% of CEOs believe their marketing leaders’ roles are well-defined, only 22% of marketing leaders agree. This staggering discrepancy highlights a growing divide in how marketing leadership roles are perceived and utilized in organizations today.

Marketing 247

Marketing 247

Chief Outsiders

JANUARY 23, 2024

But it is the aforementioned digital revolution that has humans racing to determine how they can integrate AI into their marketing and business models. The year ahead is fraught with challenges both analog and digital, from a pivotal presidential election to economic uncertainty.

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Marketing Sales Sales 290

Chief Outsiders

DECEMBER 3, 2024

For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality.

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Marketing Revenue Scaling 173

Chief Outsiders

DECEMBER 20, 2023

Final article of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In the relentless pursuit of growth, businesses often find themselves at a crossroads - a bustling marketing funnel generating a stream of leads, yet somehow, the path to conversion seems elusive.

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Sales Funnel Marketing Sales Sales 290

Chief Outsiders

OCTOBER 4, 2022

In fact, up to 95 percent of new product launches fail to hit a target, according to one market analyst. There are so many consumer product failures each year – some that miss with a whimper, and some that make a giant megaton splash into the depths of nowhere – that several “Museums of Failure” warehouse the worst and dimmest of the bunch.

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Marketing 312

Chief Outsiders

MARCH 28, 2023

B2B marketing is over as we know it. The Tsunami We’ll start with an opinion and put it upfront to save you time. Full stop. A tsunami of buyer behavioral change is coming. Generative AI will truncate buyer research cycles and steal away with the first-party and third-party data that drives so much of our buyer engagement.

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B2B Marketing 278

Chief Outsiders

JUNE 21, 2022

With an overheated market, dogged competition, and an enlightened consumer that is more fickle than ever, how can you make sure all of that effort is worth it? Once those precious few fall out the bottom and onto your client rolls, now what? How can you ensure that you keep what is rightfully yours?

Sales Funnel 290

Sales Funnel Sales Sales Marketing 290

Help Scout Leadership

AUGUST 22, 2023

The way to stand out from the competition in a crowded market is to tailor your offerings to an underserved segment — here’s how. Read the full article

Marketing 259

Marketing 259

Peter Winick

OCTOBER 3, 2023

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 292

Marketing Rollout Recruitment Revenue 292

Chief Outsiders

FEBRUARY 22, 2024

This alarming statistic not only signifies the urgency for change but also beckons a strategic pivot in how healthcare entities approach marketing. It's no secret that the healthcare sector, once deemed recession-proof, now faces the stark reality of financial strain, with more than half of hospitals already operating in the red.

Marketing 285

Marketing Hospitality Operations 285

Chief Outsiders

JUNE 13, 2023

The groundbreaking marketing initiative challenged more than traditional beauty standards – it challenged the conventions of advertising at its core. Eschewing airbrushes and retouching, the personal care brand presented women of various sizes, ages, and ethnicities – without makeup, and without prejudice.

Marketing 263

Marketing Advertising 263

Peter Winick

JANUARY 17, 2024

Peter Winick is #5 on Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Marketing for 2024. The post Top 50 Global Thought Leaders and Influencers on Marketing 2024 appeared first on Thought Leadership Leverage. Check out Thinkers360!

Marketing 256

Marketing 256

Chief Outsiders

APRIL 20, 2023

Why do the Marketing and Sales departments always have to be at odds, blaming each other for poor results? That’s the way it is in so many businesses. But it doesn’t have to be. As a company leader, you just want them to work together and get more sales, right?

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Sales Sales Marketing 246

Help Scout Leadership

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

Marketing 250

Marketing 250

Chief Outsiders

AUGUST 1, 2024

Marketers are often under intense pressure to get campaigns to work without adequate leadership support or understanding as to how to successfully test digital channels. After all, it takes just minutes to set up an ad account on Google or Facebook. Then you’re good to go, right? Not necessarily.

Marketing 173

Marketing Accounts Sales Sales 173

Peter Winick

FEBRUARY 20, 2023

An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Three Key Takeaways: You need to find where your passion meets the needs of the market. Lee Colan Sure.

Marketing 246

Marketing Sales Sales Scaling 246

Chief Outsiders

JANUARY 9, 2025

Part 2 of A CEO's Guide to Marketing Performance Metrics matter now more than ever. As a six-time CMO over a 16-year career, Ive tracked dozens (actually hundreds) of metrics and found that many measures are ultimately meaningless or only matter to marketers.

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Metrics Marketing KPI Revenue 162

Chief Outsiders

MAY 1, 2023

Not one of you reading this blog would disagree: We live in a world of information overload. At your company, data likely streams in by the petabyte – sales figures, consumer habits, competitive information, big picture, small picture, and so forth.

Marketing 246

Marketing Sales Sales KPI 246

Chief Outsiders

SEPTEMBER 11, 2024

Social media and digital marketing have emerged as indispensable tools, enabling organizations to enhance efficiency, drive competitiveness, and engage with stakeholders in unprecedented ways. However, balancing innovation with strict adherence to regulatory compliance is crucial.

Marketing 189

Marketing Compliance Media 189

Chief Outsiders

DECEMBER 13, 2023

I joined a group of colleagues recently to brainstorm a request from one person’s client: “Develop a catchy, differentiating idea that hooks prospects.”

Marketing 278

Marketing 278

Chief Outsiders

OCTOBER 25, 2023

Article 3 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era characterized by rapid technological shifts, changing consumer behavior, and a volatile global economic landscape, successful businesses are those that look ahead, anticipate challenges, and seize opportunities.

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Marketing Strategic Planning 279

Chief Outsiders

OCTOBER 24, 2024

In the first part of this blog , my conversation with Scott Alexander from Jairus Marketing touched on some critical topics in budgeting for healthcare marketing, especially the need to re-think the planning process through a data-driven lens.

Marketing 147

Marketing ROI 147

Chief Outsiders

JANUARY 12, 2023

By: Rich DePencier and Scott Wright. After the bubbly has lost its fizz, and the first quarter is – ready or not – swinging into motion, thousands of SMB owners, founders, and CEOs are looking to encourage and cajole their senior leadership to finalize their 2023 plans.

Marketing 264

Marketing 264

Chief Outsiders

SEPTEMBER 19, 2024

As we continue the conversation, we will highlight the importance of AI in the social media marketing landscape, especially how AI is re-imagining traditional content creation and audience targeting strategies.

Marketing 173

Marketing Media 173

Peter Winick

DECEMBER 30, 2024

Aneil shares the origins of his trust framework, which emerged from research in crisis-ridden industries, and how Karen’s marketing expertise rebranded it from a “crock” to a “ROCC”making it memorable and actionable. And my marketing wife, she was a marketing executive at the time, said Emil, that spells Crock.

Marketing 169

Marketing Scaling Leadership Development Manager 169

Chief Outsiders

JANUARY 18, 2023

Money and Markets projects that by the year 2040, the United States will need about 1.8 Despite growing demand, competition for residents in many markets has never been more fierce. By: Beth VanStory and Jennifer Apy. With an aging population, the demand for senior living facilities in the U.S. has never been stronger.

Marketing 304

Marketing 304

Chief Outsiders

MAY 23, 2023

Make Local Digital Marketing Your Secret Advantage By: Beth VanStory and Jennifer Apy If you’ve been with us throughout this blog series , by now you have a greater understanding of the broader market forces that challenge your senior living business and some of the measures you can take to be one step ahead of the competition.

Marketing 290

Marketing 290

Chief Outsiders

OCTOBER 11, 2023

Article #1: Why You Can’t Afford to Cut Your Marketing Investment for 2024 By: Scott Wright and Jack Bowen In an era dominated by rapid change and economic unpredictability, businesses often find themselves at the crossroads of making challenging decisions, especially when it comes to budgeting. But is this a wise move?

Marketing 288

Marketing Strategic Planning 288

Peter Winick

OCTOBER 28, 2024

However, a lot of people thought that these virtual teams and complexity theory was kind of this niche market. I know that some organizations are kind of marketing back to try to bring people back into the office. cruise market and the U.S. And it becomes kind of very mainstream now, in my opinion. I think was the time frame.

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Project Management Balance Sheet Education Operations 267

Chief Outsiders

MARCH 5, 2024

Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt. Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster?

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B2B Marketing 290