Growth KPIs & Company OKRs: combining the two
Growth Hacker
DECEMBER 5, 2022
Common issues with the Growth team’s OKRs: The growth KPIs might not have historical data to be built upon. Growth KPIs are usually changing. If the biggest opportunity right now is in acquisition, that’s the KPI of importance now. If the biggest opportunity is in retention, that’s the KPI of importance now.
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