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Recruitment ROI is an important metric that lets HR professionals calculate if their recruitment process is adding value to an organization — or costing it more money than each new hire is worth. Contents What is ROI in recruitment? Why should HR track recruitment ROI? ROI is about more than how much a hire costs, though.
While all KPIs are also metrics, not all metrics are KPIs. In comparison, a KPI would be the number of qualified candidates who make it past the initial screening. Recruitment KPIs such as this ensure that the recruitment process adds value to the organization and that the recruiting team obtains a healthy return on investment.
Change management increases the chances of success and ROI on digital transformation. If you use social media groups, who will moderate the conversations? The KPI should drive the change that you’re going for. Organizations create change management strategies to handle freakouts from the beginning of the transformation.
It also allows businesses, in general, to understand what KPI-based improvements are needed and generate more revenue growth as a direct result. For example, important data such as customer acquisition costs (CAC) enable businesses to measure the real-time monitoring of profits and return on investment (ROI).
After spending twenty years in the tech sector — half of those in social media marketing — I’ve been on the receiving and delivering end of just about all of them. For both kinds of businesses, digital marketing in general and social media marketing in particular are essential to the game.
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