Remove Implementation Remove Media Remove White Paper
article thumbnail

The Power of Investing in People | Zoe Bermant

Peter Winick

In order to understand where this power cycle starts, I’ve invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself , and an expert in organic social media for B2B. In addition, we can help you implement marketing, research, and sales. Don’t forget to show your strengths! Contact us for more information.

Media 245
article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. In addition, we can help you implement marketing, research, and sales. Good luck, first of all, getting people to read that white paper.

Marketing 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bridging the Gap between Subject Matter Expert and Non-Technical Audience | Amelia Ross

Peter Winick

In addition, we can help you implement marketing, research, and sales. The example that you provided and the ability to put out an example of false leadership soon after the war in Ukraine started becomes significant because thought leadership can’t just be go write a white paper and publish it next year.

Media 255
article thumbnail

Transforming Conversations into Thought Leadership | Netanel Baruch

Peter Winick

What they hear is, oh, geez, a white paper with 52 footnotes and research. Okay, well means like you know, social media thinks like this. And it really being bilingual and we just implement the new version. And it’s got to be sickening to. And for the question of the design, think about consulting. Think about that.

Marketing 255
article thumbnail

Why Good Ideas Alone Are Not Enough | Jessica Duffield

Peter Winick

In addition, we can help you implement marketing, research, and sales. Bill Sherman Well, and I think from a social media perspective, we all are doing that. You can put out the white paper. Can you share your big idea, the same big idea that lives in the white paper. Contact us for more information.

Media 130
article thumbnail

Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. And it doesn’t have to be a full book or a white paper idea.

Sales 130
article thumbnail

Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

” We discuss the way social media is constantly misused by sales people seeking to use it as a hunting ground full of traps rather than a fertile field for relationship-building. In addition, we can help you implement marketing, research, and sales. Contact us for more information. How good are these people?

Sales 240