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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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How to Use ABM to Drive Revenue Growth and ROI

Chief Outsiders

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246
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3 Ways to Measure Training ROI + Useful Tips

AIHR

Measuring training ROI helps your organization invest in the most effective training programs and optimize your training budget spending. Let’s look into how to measure training ROI in more detail. Contents What is training ROI? Why measure training ROI? What is training ROI?

ROI 138
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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Is Your HR Business Partner Model Failing? Here’s Why and How To Fix It

AIHR

Let’s look at the benefits of the HRBusiness Partner model when implemented correctly, unpack the seven most common reasons why HRBP models fail, and what steps you can take to fix yours. HR is not just the implementer but actively contributes to shaping the organization’s direction. This may impact the role of the BP.

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How to Increase the ROI of Sales Training

LSA Global

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. That is a costly mistake if you want to increase the ROI of sales training.

ROI 64
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Culture as a Strategic Tool | Clint Tripodi

Peter Winick

Clint uses data analytics to show the way poor leadership has an effect on workers’ compensation claims as well as employee retention, and ultimately, ROI. When working in a highly commoditized market you have to position yourself as a business partner, not just a solution. And so the broker goes out, changes markets or Right.

Insurance 292