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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 286
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Organizational Knowledge Management: 9 Steps To Implement an Effective System

AIHR

Additionally, it can facilitate faster responses to market changes and foster a culture of continuous learning. IP management is crucial for maintaining market position and regulatory compliance. You can then decide whether you should suggest or implement any changes. What is organizational knowledge management?

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Change implementation: The ultimate guide

Walk Me

By the end of this guide, you will understand: What change implementation is and why it is essential. The stages, advantages, and disadvantages of change implementation. The factors affecting change implementation. A step-by-step strategy for implementing change. What does change implementation mean?

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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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How To Empower Your Workforce With Modern Fertility Benefits

Speaker: Andrea Wuchiski

Join us for an insightful session that highlights the strategic importance of fertility benefits in today’s competitive job market. Learn practical strategies to implement and communicate these benefits effectively to ensure your company stands out as a values-driven and inclusive employer.

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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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4 Innovative Performance Management Approaches To Implement

AIHR

For example, a marketing team might focus on increasing brand engagement, while a product team works on feature enhancements that support customer retention. The digital marketing team focuses on boosting customer engagement through targeted ads, while the IT team works on optimizing the website for faster load times and better navigation.