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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 296
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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Taking New Ideas to Market | Pete O’Heeron

Peter Winick

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 295
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How To Empower Your Workforce With Modern Fertility Benefits

Speaker: Andrea Wuchiski

Join us for an insightful session that highlights the strategic importance of fertility benefits in today’s competitive job market. Learn practical strategies to implement and communicate these benefits effectively to ensure your company stands out as a values-driven and inclusive employer.

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Publishing, Marketing and the Platform for Thought Leadership | Lee J. Colan and Julie Davis-Colan

Peter Winick

An end-to-end journey, from writing, to publishing, marketing, and creating a platform around a core idea. If you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. Three Key Takeaways: You need to find where your passion meets the needs of the market. Lee Colan Sure.

Marketing 246
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From Product Offering to A-Ha! | Martha Orellana

Peter Winick

Taking a niche product offering to market using thought leadership. How do you get attention for a product that could be used by millions, but few are aware of without having a massive marketing budget? If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Education 244