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Culture in Marketing | Marcus Collins

Peter Winick

An interview with Marcus Collins about merging academia and practitioners in marketing. Today our guest is Marcus Collins an award-winning marketer and culture translator. He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author. They call a deal and the market.

Marketing 286
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales.

Marketing 246
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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When To Implement an HRBP Model: 5 Signs You’re Ready 

AIHR

Additionally, HRBPs work closely with leaders from other functions, such as finance, marketing, and operations, to ensure that HR activities are aligned with broader organizational strategies. Implementing shared technologies and expertise is crucial for cost-effective HR scaling, yet is often not a priority in traditional HR models.

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How To Empower Your Workforce With Modern Fertility Benefits

Speaker: Andrea Wuchiski

Join us for an insightful session that highlights the strategic importance of fertility benefits in today’s competitive job market. Learn practical strategies to implement and communicate these benefits effectively to ensure your company stands out as a values-driven and inclusive employer.

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Taking New Ideas to Market | Pete O’Heeron

Peter Winick

Going from idea to prototype, to marketable product. An interview with Pete O’Heeron about pushing the envelope of science to bring cutting edge offerings to the market. Pete offers great insight into how to take new niche ideas from prototype to market and have conversations that draws your audience in.

Marketing 285
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Set and Forget -- A Losing AI Approach

Chief Outsiders

In the realm of business, artificial intelligence (AI) is commonly touted as nothing short of a marvel—a powerful tool ready to solve complex business and marketing issues autonomously.